The Power of Public Relations: How to Create and Sustain a Successful PR Plan for your Law Firm

Savvy lawyers and law firms understand the value of public relations (PR) to attract and retain clients. Public relations and marketing have progressed from taboo topics to grudgingly accepted practices to tools that no lawyer can afford to ignore. But how do lawyers create an actionable and effective PR plan that will maximize their return on investment? The courses in this learning path give lawyers all the tools they need to build and sustain a successful PR Plan. The courses cover topics such as the basics of a PR strategy to achieve positive publicity and a notable reputation; tips for creating the foundations of an effective strategic plan; how to create the right perception and how that relates to business goals; how to create SMART goals for PR success; using the C.O.P.E.S. approach (Create Once, Publish Enthusiastically and Strategically);  how to manage media relationships in line with effective media policies; and how to successfully communicate with journalists.