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Faculty

Robert Laplaca

Partner at
Verrill Dana LLP

  • Verrill Dana LLP

Admitted Jurisdictions

Connecticut, New York

Practice Areas

Biography

Rob practices in two primary areas: promotion law and commercial litigation.

Rob leads the Firm's Promotion Law Practice, which includes sweepstakes, skill contests, instant win games, Internet and mobile marketing promotions, trade promotions and consumer offers.

 Rob counsels well-known brands, as well as advertising and marketing companies, from concept development through implementation to fulfillment.
 His practice also includes reviewing and drafting agency contracts, publicity agreements, and various advertising agreements.
 Rob is also experienced in reviewing advertisements for television, radio, online and print marketing.
 Throughout his career, Rob has worked on many popular marketing promotions, including ones seen on television shows, on well-known social media sites, and at live sporting events. 



Rob also counsels clients on cause-related marketing, including commercial coventures and charitable promotions.

 He represents many major brands and their foundations. He works with clients on program concept, contract drafting/review, state registration, and advertising.
 Rob has worked on many national and worldwide commercial co-ventures, including programs involving retail and online sales, charitable sponsorships and events and popular movie releases.
 An article featuring Rob’s commercial co-venture practice was published in the Connecticut Law Tribune. 


Rob’s litigation practice includes complex commercial disputes involving corporate, contract, employment, real estate, and intellectual property.

 His practice includes federal and state courts, as well as domestic and international arbitrations.
 His experience also covers appellate practice in Connecticut and New York. 

Rob lives with his wife and two children in Weston, Connecticut, where he is a Statecertified firefighter with the Town's Volunteer Fire Department, a role in which he was profiled in the Connecticut Law Tribune.

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2 Courses taught by Robert Laplaca

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