Joseph Rosenbaum

Partner at
Rimon, P.C.

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Admitted Jurisdictions

New York

Practice Areas


Joe is an internationally recognized and highly valued media, entertainment, marketing and promotions, corporate-commercial transactional lawyer, known as much for his strategic advice and policy acumen, as his legal skills and judgment. Prior to joining Rimon, Joe was a partner in the New York office of Reed Smith LLP and prior to private practice, served for 17 years as an in-house lawyer for American Express, including 4 years in Toronto as Vice President & General Counsel of Amex Canada.

Joe’s extraordinary background, the scope of his experience and understanding of traditional legal considerations enables him to stay at the forefront of today’s innovative digital and mobile technologies. Joe is equally at home working on film production and financing, streaming video and music services, co-branded credit card matters or data protection implications of loyalty rewards programs, as he is working on international gaming, online promotions, digital payment systems, complex outsourcing transactions or mobile marketing campaigns. As a trusted advisor, Joe has negotiated executive and board level agreements and is routinely sought out for counsel regarding strategic plans, revenue growth, business and product development.

Over almost four decades, Joe has worked collaboratively and successfully with clients around the world and in virtually every industry: media, sports and entertainment, including film, television, music and publishing; financial services and payment systems; advertising, promotions and celebrity endorsements; marketing, brand management and loyalty-rewards programs; online, mobile and video gaming and sports betting; travel, lifestyle and travel related services, including airlines and hotels; digital and mobile technology and telecommunications; procurement, sourcing and outsourcing; virtual and augmented reality.  His work routinely requires him to advise and work with clients on matters involving privacy, data protection, cybersecurity, compliance, crisis, fraud and risk management.

Combined with Rimon’s attorneys, Joe’s network of professionals developed through almost four decades of national and international practice is unparalleled - giving Joe the ability to get help and provide clients with the resources they need anywhere, anytime, on virtually any matter.

In addition to his legal work, Joe has served on numerous corporate, non-profit and industry association advisory boards and continues to advise commercial enterprises, associations and industry groups around the world.

Practice Areas

Jurisdictions Admitted to Practice

  • New York

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