Brian D. Fergemann

Senior Counsel, Marketing & Intellectual Property, for McDonald’s Corporation at

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  • McDonald's

Admitted Jurisdictions



Prior to joining McDonald’s, Mr. Fergemann was a partner in Winston & Strawn’s advertising, marketing, and privacy law group. While at Winston & Strawn, he counseled major national consumer product companies and retailers and their advertising and promotion agencies on a wide range of advertising, marketing, social media, e-commerce, and general intellectual property issues.  

In addition, Mr. Fergemann represented clients in connection with governmental investigations by the Federal Trade Commission and various state attorneys general involving allegations of false advertising and deceptive or unfair business  practices, and represented numerous clients before the National Advertising Division (NAD) of the Council of Better Business Bureaus.  

Mr. Fergemann received a B.A., cum laude, from Michigan State University in 1996 and a J.D. from the University of Virginia School of Law in 1999, where he was on the editorial board of the Virginia Journal of International Law.

Jurisdictions Admitted to Practice

  • Illinois

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