What You Need to Know About Cause Marketing and Commercial Co-Ventures

"We'll donate $1 to charity for every purchase of our product" is becoming a more common marketing tool, but did you know that almost half of the states have specific laws regulating these promotions?  

This presentation is designed to assist brands, charities, and marketers and their counsel execute legally-compliant cause marketing campaigns with a particular emphasis on the laws involving commercial co-ventures (or charitable sales promotions).  We will review the basics from identifying a commercial co-venture, state registration, mandatory contractual provisions, ad disclosures and reporting requirements.  

You will also learn about the newly-enacted California "Supervision of Trustees and Fundraisers for Charitable Purposes Act" which becomes effective January 1, 2023 and significantly changes registration, contractual and disclosure requirements for many online charitable promotions.   

Throughout the presentation, you will also learn best practices from an experienced attorney in this field who regularly counsels brands, charities, and marketers.

1. Discuss the different cause marketing programs and their legal ramifications

2. Identify the attributes of commercial co-ventures and charitable sales promotions and distinguish them from other cause marketing programs

3. Learn the regulatory landscape governing commercial co-ventures

4. Prepare compliant contracts and ad copy for commercial co-ventures

5. Counsel clients on cause marketing campaigns