What Retailers Need to Know about Protecting Their Intellectual Property

(498 Ratings)

Produced on: May 12, 2015

Course Format On Demand Audio

Taught by

Categories:

Course Description

Time 91 minutes
Difficulty Intermediate

This seminar provides in-house counsel with an overview of how to navigate the most pressing intellectual property concerns for the retail industry, from managing your brand portfolio to patent trolls, and everything in between.

With regard to patent trolls, Edward Maluf and Brian Michaelis of Seyfarth Shaw LLP discuss how to distinguish a genuine threat from an expensive nuisance, how to respond (or not!) if you get a licensing letter, and what strategic considerations come into play if you get sued. They also offer their perspective on the customer suit exception.

In addition, Mr. Maluf and Mr. Michaelis will discuss managing your trademark portfolio, including house brands designed and manufactured by suppliers and vendors, and provide guidance on how to determine if federal trademark registration is worthwhile in each situation.

They cover issues relating to false advertising claims, and examine matters relating to trade dress where a consumer identifies the retailer by referring only to a package, container or floor layout. 

Last but not least, Mr. Maluf and Mr. Michaelis offer direction on indemnity issues, and the pros and cons of insurance for IP infringement insurance.


Learning Objectives: 

I.    Understand Patent Trolls in the context of the retail industry 

II.   Recognize customer suit exceptions 

III.  Manage your trademark assets and other critical matters 

IV.  Discuss indemnity 

V.   Summarize IP infringement insurance

 

Faculty

Brian L. Michaelis

Seyfarth Shaw LLP

Mr. Michaelis is Chair of Seyfarth Shaw's Intellectual Property Practice Group. He concentrates in all areas of intellectual property law and technology business practice. His practice includes intellectual property litigation and counseling, and validity and infringement analysis. He has testified as an expert on patent issues, including validity and non-infringement, and argued appeals before the United States Patent and Trademark Office Board of Patent Appeals and Interferences and the Court of Appeals for the Federal Circuit. Mr. Michaelis represents domestic and international clientele in technology business transactions involving intellectual property, including technology transfer and development agreement negotiation and drafting, technology spin-offs, private placements, acquisitions, and dispositions and joint ventures.

 

Mr. Michaelis has also written and prosecuted numerous patent applications for electrical/electronic, electromechanical, and computer/software inventions in areas such as data processing and information technologies, medical devices and laboratory instrumentation, as well as business method and internet applications including e-commerce software, credit card processing, and bill payment systems.

 

Education

  • J.D., Franklin Pierce Law Center (1989)
  • B.S., New Hampshire College (1980) cum laude
  • Certified Lean Six Sigma Yellow Belt

 

Admissions

  • New Hampshire
  • Massachusetts
  • Registered Patent Attorney, U.S. Patent and Trademark Office

Edward F. Maluf

Seyfarth Shaw LLP

Edward Maluf is a partner in the New York office of Seyfarth Shaw LLP, practicing in its Intellectual Property Practice Group.  Mr. Maluf has a broad-based litigation, licensing and counseling practice that focuses primarily on trademarks, copyrights, trade dress, false advertising, grey market and counterfeit goods sales, patents, trade secrets and privacy.  Mr. Maluf has represented companies and individuals seeking to enforce their intellectual property rights against infringers, and those accused of infringing the rights of others, in United States federal courts, before the Trademark Trial and Appeals Board of the U.S. Patent & Trademark Office, and in arbitrations before the International Chamber of Commerce and the World Intellectual Property Organization.  Mr. Maluf also negotiates intellectual property licenses, and counsels clients in the prosecution and maintenance of their intellectual property portfolios.

 

Mr. Maluf is a native Spanish speaker and speaks basic German.

 

Education

  • J.D., Georgetown University Law Center (1990)
  • B.A., Lehigh University

 

Admissions

  • New York

 

Courts

  • U.S. District Court, Eastern District of New York
  • U.S. Court of Appeals, Second Circuit
  • U.S. District Court, Southern District of New York

Reviews

TM
Thomas M.

Very through review of the issues especially patent troll litigation

JE
John E.

good course

GS
Gregory S.

Speaker was very well-informed about the topic

GG
George A G.

great content

HN
Howard N.

great speakers

PG
peggy g.

excellent course!

PC
Pamela C.

Great course for any distributor/manufacturer counsel. Would like more from these speakers.

MB
Michelle B.

Very informative, interesting subject.

PB
Phillip B.

Very informative and interesting.

Load More

$89

$ 89 Intellectual Property Law, Copyright Law, and Patent Law In Stock

Accreditation

Get Unlimited Access to Lawline Courses

Unlimited CLE Subscription gives you access to take almost any course from our catalog and earn as much CLE credit as you need.