Using the C.O.P.E.S. Approach to Maximize Your Content Reach

• 1 Turn a conference recording into multiple publishable assets using transcript and freelance writer workflow
• 2 Map content to audience personas and adapt messaging and platform for clients, laterals, and recruits
• 3 Use subject-area gatekeepers to clear client-sensitive positions before publication
• 4 Track content impact with website traffic, social engagement, bio hits, and speaking invitations

Based on transcript analysis