Using Social Media and AI to Build Your Legal Brand and Grow Your Business

In today's competitive legal landscape, attorneys must expand beyond traditional referral networks and in-person networking to sustain practice growth. Modern clients conduct extensive online research, evaluate multiple options, and make informed decisions based on digital presence and credibility. Social media platforms like LinkedIn, Instagram, and YouTube present strategic opportunities for legal professionals to enhance visibility, demonstrate expertise, and cultivate client relationships, particularly when leveraged alongside advanced AI technologies.

In this comprehensive program, Kate Talbot, marketing consultant and social media expert witness, will guide attorneys through the strategic implementation of social media and AI tools to develop a compelling online presence that generates measurable business results. The course addresses  content creation methodologies, efficiency-driven AI applications, regulatory compliance considerations, and systematic brand development frameworks that deliver sustainable growth while preserving billable hour productivity.

Learning Objectives:

1. Identify the most effective social media platforms for attorney business development
2. Review how AI tools can streamline content creation and marketing
3. Discuss how to create valuable, compliant content that builds trust with potential clients
4. Examine ethical considerations around online marketing and AI use in legal practice
5. Learn a simple, repeatable system to grow visibility and generate leads