Using LinkedIn for Legal Professional Brand Marketing

Over 850+ million people are "LinkedIn" all around the world and legal professionals at all levels can learn to optimize the predominant social networking platform in the global business community. This program will motivate attendees to start, or edit, and then continually manage, their personal LinkedIn profile page, with emphasis on branding themselves using original and curated content in the most efficient ways LinkedIn allows, furthering their personal brand and showing their best attributes. Marc Halpert, Managing Partner at connect2collaborate, will discuss ways to better locate and network with like-minded professionals and increase chances for prospecting for, and then landing, new clients.

This program is intended to benefit those who know they need to make their use of LinkedIn more effective, but don't know all the reasons, purposes, tips, and techniques to stand out. 

Learning Objectives:

1. Identify "why I do what I do": branding yourself and adding your brand to each section to make it appeal to a casual reader, lawyer, or the business community

2. Discuss best practices in asking others to help you and helping others with their brand

3. Recognize legal ethics requirements in LinkedIn