Using LinkedIn for Attorney Brand Marketing

Over 800+ million people are "LinkedIn" all around the world; professionals at all levels can learn to optimize the predominant social networking platform in the global business community. This program will motivate attendees to start or edit, and then continually manage their personal LinkedIn profile page, with emphasis on branding themselves using original and curated content in all the ways LinkedIn allows, furthering their brand and showing their best attributes. This program will also discuss ways to better locate and network with like-minded professionals and increase chances for landing new clients.

This program will benefit those who know they need to make their use of LinkedIn more effective but don't know all the reasons, purposes, tips, and techniques to stand out. In sum, LinkedIn is an ideal place for professionals to self-brand their background, find colleagues and contacts who may become key players in their continuing career, and network to be referred to encourage others as well.

 Learning Objectives:

1. Identify "why I do what I do": branding yourself; adding your brand to each section to make it appeal to a casual reader, lawyer, or the business community

2. Discuss best practices in asking others to help you; helping others with their brand, and others branding you

3. Review the legal ethical uses of LinkedIn