Using IP to Protect a Product's Visual Design

Companies of all sizes understand how their product looks can be just as, if not more, important than what the product does. Accordingly, a great deal of effort is frequently applied to a product’s visual design. This course, presented by Mitchell Feller of Gottlieb, Rackman & Reisman, P.C., will address how various types of intellectual property can be used to protect the visual aspects of product designs. Topics covered include design patent, trade dress, and copyright protection. IP protection for digital product designs will also be addressed.

Learning Objectives:

1. Examine how various types of intellectual property can be used to protect the visual aspects of product designs

2. Discuss how to utilize design patent, trade dress, and copyright protection for protecting product design

3. Explore the unique aspects of protection for digital product designs