Use of Trademarks and Celebrity Images in Movies, TV, Video Games & Other Media

Streams live on: Friday, October 26, 2018 at 12:00pm EDT

Course Format Webcast

Taught by


Course Description

Estimated Duration 60 Minutes
Difficulty Intermediate

In this course, Mitchell Stabbe of Wilkinson Barker Knauer LLP will discuss the competing but related principles underlying trademark law, rights of publicity, and First Amendment law and how they are applied (often somewhat subjectively) in disputes between trademark owners or public personalities and the publishers of entertainment content. Topics to be covered include:

  • Overview of the different interests that trademarks, the right of publicity and the First Amendment are intended to protect

  • Discussion of cases involving the use of genuine trademarks to identify fictitious products and the unauthorized use of branded goods in entertainment media and the unauthorized use of celebrities in fictional works

  • Analysis of whether apparently inconsistent cases can be reconciled

Learning Objectives:

  1. Gain an understanding of the principles and objectives of trademark law, the First Amendment and the right of publicity
  2. Examine how disputes are resolved between parties asserting conflicting rights over the use in entertainment content of trademarks, branded products and the name, likeness or other indicia of the identity of public figures
  3. Identify where the line is drawn – or sometimes is blurred – over competing rights


Mitchell Stabbe

Wilkinson Barker Knauer LLP

Mitchell Stabbe has over thirty years of experience in virtually all aspects of trademark law. Over the course of his career, Mitch has experienced numerous changes in trademark law and in technology, with the former often several steps behind the latter. Today, his practice focuses on the ever-evolving interplay between trademarks and the Internet. Over the last few years, for example, Mitch has regularly advised clients and provided comments to ICANN concerning the roll-out of hundreds of new generic top level domains (gTLDs) and the protections available to brand owners against cybersquatting and other domain name abuses.

Mitch also counsels clients on the availability and registration of trademarks and service marks and has prosecuted over a thousand applications before the US Patent and Trademark Office. He also is experienced in drafting and negotiating contracts, licenses, assignments and security interests involving intellectual property rights.

Mitch has litigated numerous trademark and copyright infringement and unfair competition civil actions in federal court, including actions against infringers and gray market importers, as well as adversary proceedings in federal court and before the Trademark Trial and Appeal Board (TTAB). In addition, he has successfully prosecuted over fifty claims under the Uniform Dispute Resolution Policy (UDRP) to compel the transfer of domain names registered in bad faith.

He has represented companies from a wide array of industries, including communications, media, publishing, technology, education, not-for-profit associations, real estate leasing, banking, and premium cigars.


$ 59 Intellectual Property Law, Trademark Law, and Advertising Law In Stock


Course is pending approval in the following states: Kentucky (CLE), North Carolina (CLE), Virginia (CLE). Click here to learn more .

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