On Demand Audio

Trademark Basics: An Updated Roadmap

(533 reviews)

Produced on May 06, 2019

Taught by
$ 89 Intellectual Property Law and Trademark Law In Stock
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Course Information

Time 90 minutes
Difficulty Beginner

Course Description

The course will present the basics of federal and state trademark law for every lawyer. The roadmap will guide the attorney through the process of helping a client choose a trademark, properly identifying the type of protection available, preparing and filing the application, if appropriate, and completing the registration. We will look at common reasons that applications are rejected and strategies for overcoming those rejections. We will learn about the “radio test.”

The program will also look at special cases such as offensive and scandalous trademarks, trademarks associated with famous people as well as trademarks associated with marijuana and hemp-derived products. For the attorney who is interested in trademark litigation, we will review the various types of actions such as oppositions, cancellations and appeals heard initially at the Trademark Trial and Appeal Board (TTAB) as well as infringement litigation in federal and state court. We will explore not just causes of action but available defenses.


Learning Objectives:

  1. Review federal and state trademark statutes and laws
  2. Explore how to advise a client in choosing a mark
  3. Master the trademark registration process and overcome rejections
  4. Discuss infringement causes of action
  5. Identify defenses against infringement



Credit Information

After completing this course, Lawline will report your attendance information to {{ accredMasterState.state.name }}. Please ensure your license number is filled out in your profile to ensure timely reporting. For more information, see our {{ accredMasterState.state.name }} CLE Requirements page . After completing this course, {{ accredMasterState.state.name }} attorneys self-report their attendance and CLE compliance. For more information on how to report your CLE courses, see our {{ accredMasterState.state.name }} CLE Requirements FAQ .

Faculty

Patricia Werschulz

Werschulz Patent Law, LLC

Pat Werschulz is an intellectual property lawyer and a registered patent attorney with many years of industrial experience in product development and manufacturing. Prior to entering law practice, Pat was a chemist in the pharmaceutical industry, holding positions from bench chemist to Research Director.

She chose intellectual property law, as a second career because of a long-held fascination with patents and trademarks. After spending decades in the pharmaceutical industry working with patents, either researching for submission in new patent applications or developing a non-infringing alternate to a competitor’s patent, she wanted to help others file their own applications.

Pat’s patent practice has not been limited to just life sciences, but also includes a wide range of industrial consumer products. She has helped clients obtain patents in a wide range of art, from clothing to automobile parts, from baby accessories to sporting equipment.

Ms. Werschulz received her B.S. degree in Chemistry from Chatham College of Pittsburgh, her M.B.A from Fordham University and her J.D from Rutgers School of Law–Newark. Ms. Werschulz has a history of academic excellence, receiving the ABA/BNA Award for Excellence in Intellectual Property Law at Rutgers, the Dean’s Award for Academic Excellence at Fordham, graduating with the highest G.P.A. in her class and the American Chemical Society Outstanding Senior Chemistry Major as an undergraduate.



Reviews

CB
Christopher B.

The presenter was very knowledgeable and she made the material understandable even for attorneys that don't practice in the area of IP.

JM
James M.

very good

DK
Derek K.

Best course so far.

CD
Conway D.

Very informative and great delivery

AA
Aristides A.

Excellent.

JA
James A.

Nice mix of principles and practice.

MP
Maila P.

Excellent presenter. Good pace, well spoken, knowledgeable!

KM
Khristine M.

The examples were incredibly helpful for understanding the concepts. This was an exceptionally useful and entertaining course.

MP
Matthew P.

Excellent presentation...great summary of TM issues and process

LM
Logan M.

Great practical advice and explanation.

MV
Mark V.

One of the best general TM classes I've taken!

WB
William B.

Good program.

JB
James B.

Very detailed. An excellent introduction to the subject.

SR
Sarah R.

I found this class extremely interesting and helpful. I have only done a handful of trademarks, but I was pleased to know almost all issues covered. Comprehensive overview, the use of cases was illustrative, there were plenty of jumping-off points for further research, and I appreciated the coverage of defenses. The handouts are also great and I plan on actually using them. Excellent in general.

JN
Josh N.

Excellent presentation and ber informative

CC
Charles C.

Just fantastic.....as a presenter her ability to wade in and address question was fantastic.

RS
Robert S.

Excellent presenter... Packed with information. Very well done.

JD
James D.

A good intro and overview.

SD
susan d.

Very informative and appreciated the examples

KC
Karen C.

This was a great program - good overview and great examples. Very enjoyable.

AK
Andrew K.

Best one I've watched so far

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