Talk the Talk: The Language of Journalists

• 1 Differences among on the record, off the record, background, and deep background
• 2 How embargoes and exclusives work and why you must secure permission before re-sharing
• 3 How to craft concise sound bites and use flags and bridges to regain control in interviews
• 4 Common reporter contact scenarios and how firm media policies should guide your response

Based on transcript analysis