Sustainability Claims in Advertising: Meeting Regulatory and Consumer Expectations
1h 1m
Created on May 15, 2025
Advanced
Overview
As businesses increasingly promote environmental responsibility, sustainability claims in advertising have come under heightened scrutiny from regulators, investors, and consumers alike. In this course, Sheila A. Millar, Partner at Keller and Heckman LLP, explores the complex and evolving legal landscape surrounding green marketing. The program provides a detailed overview of U.S. federal and state-level regulations, as well as international frameworks, with a particular focus on substantiation requirements, claim qualification, and the use of terms like "compostable," "recyclable," and "net zero." Attendees will also examine recent enforcement actions and litigation trends, learn how to assess claims risk, and gain practical tools to support compliant and credible environmental marketing efforts.
Learning Objectives:
Identify key legal and regulatory developments in the U.S., EU, and Canada that affect sustainability claims in advertising
Explore the requirements for substantiating various green claims, including "recycled," "compostable," "degradable," and "net zero"
Analyze recent enforcement actions and litigation trends involving environmental marketing practices
Evaluate the role of the FTC's Green Guides and state-specific regulations, such as California SB 343, in shaping compliant claims
Implement internal best practices and documentation strategies to mitigate risk and ensure transparency in environmental advertising
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