On Demand Audio

Successfully Taking a New Product to Market: Financing, Legal Issues, Branding & Sales

(381 reviews)

Produced on November 09, 2018

Taught by
$ 89 Banking and Business, Corporate, & Securities In Stock
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Course Information

Time 1h 2m
Difficulty Intermediate
Topics covered in this course: Banking Business, Corporate, & Securities

Course Description

Many lawyers and clients think that getting a product to market ends with the development of a great idea, protecting the intellectual property, and delivering a prototype. That part, although not easy, is in fact just the beginning of a process, and with some exceptions, is generally never done alone. With very few exceptions, there is an entire network of manufacturers and distributors, and perhaps franchisees and resellers and licenses, involved in getting any kind of product financed and into the hands of consumers or end users. With each layer of supply chain assistance, the issues and risks escalate.

This CLE, presented by attorney Aaron Polak, will explore the legal issues confronting the rollout of most any product, from bread to microchips or medical devices to automobiles.

Learning Objectives:

  1. Examine the rights and responsibilities of providers who have the rights to help develop and manufacture your client’s product, and the risks and benefits of granting those rights
  2. Review how to properly draft manufacturing, supply, distribution and reseller agreements
  3. Grasp the risk of a one-size-fits-all approach and understand why a one-size-fits-all approach doesn’t work when structuring and drafting various licensing agreements for your clients

Credit Information

After completing this course, Lawline will report your attendance information to {{ accredMasterState.state.name }}. Please ensure your license number is filled out in your profile to ensure timely reporting. For more information, see our {{ accredMasterState.state.name }} CLE Requirements page . After completing this course, {{ accredMasterState.state.name }} attorneys self-report their attendance and CLE compliance. For more information on how to report your CLE courses, see our {{ accredMasterState.state.name }} CLE Requirements FAQ .


Aaron Polak

Aaron J. Polak Esq.

Aaron Polak represents businesses, owners and investors in private equity, M&A, and general contract, executive employment and commercial matters. His clients include startup ventures and more mature businesses, generally in the technology, life-science, software, restaurant and entertainment industries. Aaron practiced law in New York City, working at law firms, including Arnold & Porter, and as general counsel for several companies. In 2008, Aaron started his own firm, focusing on corporate and transactional law. Aaron relocated to Philadelphia in 2011 after nearly two decades in New York. He is a lecturer at University of Pennsylvania School of Law and previously served as an adjunct at New York Law School for over a decade. He graduated from Boston University School of Law in 1993, magna cum laude and from Boston University in 1987.


Michael S.

Tons of information

stephanie c.

Excellent speaker interesting and engaging

Laura A.

outstanding job with dry material you made it very interesting and have a good video manner thanks!

Melanie H.

Great course.

Martin B.

An extremely well presented and useful course for lawyers, business people, inventors, manufacturers, investors, marketers, insurers and almost anyone involved in supply chain management.

Teresita C.

The instructor did a great job, outlining all that was important and keeping the presentation interesting. Great use of examples, to drive the point home.

Caroline F.

Great for basic info on supply chain issues

Valentina S.

I would have liked more specifics and examples.

David M.

This lecturer is excellent.

francisco javier m.

very good. i work in the field and got some new ideas from it.

Daniel C.

This is a fast paced issue sitting class. It is not the answers,but rather a “what to think about and tackle” class. Very enjoyable.

Jacqueline S.

Interesting. I learned a lot.

Yvenne K.

Thank you for an excellent overview of the relevant contracts and related relationships in this process.

Jennifer B.

Great information, good presentation. Useful materials, too.

Jeffrey D.


Shena D.

Great presentation.

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