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Successfully Taking a New Product to Market: Financing, Legal Issues, Branding & Sales

1h 2m

Created on November 09, 2018

Intermediate

CC

4.8

(542 reviews)

Overview

Many lawyers and clients think that getting a product to market ends with the development of a great idea, protecting the intellectual property, and delivering a prototype. That part, although not easy, is in fact just the beginning of a process, and with some exceptions, is generally never done alone. With very few exceptions, there is an entire network of manufacturers and distributors, and perhaps franchisees and resellers and licenses, involved in getting any kind of product financed and into the hands of consumers or end users. With each layer of supply chain assistance, the issues and risks escalate.

This CLE, presented by attorney Aaron Polak, will explore the legal issues confronting the rollout of most any product, from bread to microchips or medical devices to automobiles.


Learning Objectives:

  1. Examine the rights and responsibilities of providers who have the rights to help develop and manufacture your client's product, and the risks and benefits of granting those rights
  2. Review how to properly draft manufacturing, supply, distribution and reseller agreements
  3. Grasp the risk of a one-size-fits-all approach and understand why a one-size-fits-all approach doesn't work when structuring and drafting various licensing agreements for your clients

Faculty

Reviews

4.8

(542 reviews)

Recent Reviews

Thanks

Thomas T.Nov 3, 2023

Good overview.

Keith P.Aug 28, 2023

excellent presentation. would love to see more from this presenter.

Madeline H.Jul 24, 2023

Not as relevant to my practice as I had thought it would be, but very useful information. Very good presenter

Joan K L.Oct 28, 2021

Dude's a genius.

John p.Oct 16, 2021

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