Successfully Taking a New Product to Market: Financing, Legal Issues, Branding & Sales

(96 Ratings)

Produced on: November 09, 2018

Course Format On Demand Audio

Taught by


Course Description

Time 62 minutes
Difficulty Intermediate

Many lawyers and clients think that getting a product to market ends with the development of a great idea, protecting the intellectual property, and delivering a prototype. That part, although not easy, is in fact just the beginning of a process, and with some exceptions, is generally never done alone. With very few exceptions, there is an entire network of manufacturers and distributors, and perhaps franchisees and resellers and licenses, involved in getting any kind of product financed and into the hands of consumers or end users. With each layer of supply chain assistance, the issues and risks escalate.

This CLE, presented by attorney Aaron Polak, will explore the legal issues confronting the rollout of most any product, from bread to microchips or medical devices to automobiles.

Learning Objectives:

  1. Examine the rights and responsibilities of providers who have the rights to help develop and manufacture your client’s product, and the risks and benefits of granting those rights
  2. Review how to properly draft manufacturing, supply, distribution and reseller agreements
  3. Grasp the risk of a one-size-fits-all approach and understand why a one-size-fits-all approach doesn’t work when structuring and drafting various licensing agreements for your clients


Aaron Polak

Aaron J. Polak Esq.

Aaron Polak represents businesses, owners and investors in private equity, M&A, and general contract, executive employment and commercial matters. His clients include startup ventures and more mature businesses, generally in the technology, life-science, software, restaurant and entertainment industries. Aaron practiced law in New York City, working at law firms, including Arnold & Porter, and as general counsel for several companies. In 2008, Aaron started his own firm, focusing on corporate and transactional law. Aaron relocated to Philadelphia in 2011 after nearly two decades in New York. He is a lecturer at University of Pennsylvania School of Law and previously served as an adjunct at New York Law School for over a decade. He graduated from Boston University School of Law in 1993, magna cum laude and from Boston University in 1987.


Jacqueline S.

Interesting. I learned a lot.

Yvenne K.

Thank you for an excellent overview of the relevant contracts and related relationships in this process.

Jennifer B.

Great information, good presentation. Useful materials, too.

Jeffrey D.


Shena D.

Great presentation.

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$ 59 Banking Law and Business, Corporate, & Securities Law In Stock


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