Strategies for Compliant Influencer Marketing

Speaking to your target audience through people with a loyal following is big business and highly effective way to engage with customers and grow brand equity.  

This program, presented by Amy R. Mudge and Jessica Borowick of Venable LLP, will review the FTC’s guidance for appropriate disclosures of connections between influencers and brands, including when, where and how to disclose. Best practices for contracting with influencers and setting up effective compliance programs will also be covered.

Learning Objectives:

1. Examine the rules for disclosing connections between brands and influencers
2. Discuss best practices for contracting with influencers
3. Share best practices for establishing influencer compliance programs