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Strategies for Compliant Influencer Marketing

(173 reviews)

Produced on June 25, 2018

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Course Information

Time 62 minutes
Difficulty Intermediate

Course Description

Speaking to your target audience through people with a loyal following is big business and highly effective way to engage with customers and grow brand equity.  

This program, presented by Amy R. Mudge and Jessica Borowick of Venable LLP, will review the FTC’s guidance for appropriate disclosures of connections between influencers and brands, including when, where and how to disclose. Best practices for contracting with influencers and setting up effective compliance programs will also be covered.


Learning Objectives:

  1. Examine the rules for disclosing connections between brands and influencers
  2. Discuss best practices for contracting with influencers
  3. Share best practices for establishing influencer compliance programs

Credit Information

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Faculty

Amy Mudge

Baker Hostetler

Amy Ralph Mudge, co-leader of BakerHostetler’s Advertising, Marketing and Digital Media team, is a Chambers USA-ranked regulatory lawyer. She routinely represents top-tier companies before the Federal Trade Commission (FTC), the National Advertising Division (NAD) and the Children’s Advertising Review Unit (CARU), as well as in private, federal and state class action defense, consumer protection and antitrust litigation. From the nation’s best-known food brands, major toy manufacturers, and health and wellness names, to digital media influencers, cutting-edge internet companies and consumer products giants, the range of industries in which Amy works reflects the strength of her leadership.

A comprehensive counsel, Amy is also skilled at establishing effective compliance programs, as well as providing antitrust and marketing law training.



Jessica Borowick

Venable LLP

Jessica Borowick is an associate in Venable’s Regulatory Practice Group, where she focuses her practice on advertising, marketing, advertising compliance, entertainment, media, social media, sponsorships, intellectual property, and payment cards. Jessica assists clients of various types with the development and execution of advertising and marketing materials in all media, including drafting and advising on marketing and sponsorship agreements, reviewing advertising collateral, and structuring sweepstakes and contest promotions, particularly in the social media space.



Reviews

AB
Andrew B.

Great Job!

YY
Yoshisuke Y.

The topic was timely and up to date. I appreciated it very much.

PO
Peter O.

Fantastic program! Practical advice delivered clearly and concisely.

SA
Shelly A.

Outstanding substantive and detailed look at the FTC's rules about influence marketers. I will do things differently after having seen this.

MF
Mary Ellen F.

Good Speakers.... Thanks

SF
Steven F.

Excellent presentation by two very knowledgeable presenters.

LG
Lea G.

I think this was the best CLE I've ever attended. Maybe I was so impressed because it was not an area of law with which I am familiar, but I really enjoyed it, regardless. I learned about new issues. Thanks!

GP
G. Christine P.

fabulous! really interesting, useful and lively. thanks!

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