Storytelling for Lawyers: Learning to Communicate in a Crisis
Created on January 24, 2023
This program will discuss the power of storytelling and narrative as a communication tool for lawyers. It will analyze the elements of a compelling narrative, tools for identifying and organizing core narrative themes, and examples of the use of storytelling in complaints and litigation adjacent crisis communications. This course is for anyone who was ever told that their complaint should "tell a story" but wondered how to do it.
Identify why communicating through stories is a powerful tool
Utilize message mapping techniques to organize and create an effective story
Apply storytelling in the context of a complaint or client crisis
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