On Demand Audio

Starting and Running a Law Firm: Tips, Strategies, and Success Stories

(869 reviews)

Produced on March 24, 2015

$ 89 Law Practice Management In Stock
Get started now

$299 / year - Access to this Course and 1,500+ Lawline courses


Course Information

Time 90 minutes
Difficulty Advanced

Course Description

Starting a law firm is a challenge for all attorneys, whether they are recent law school graduates or experienced practitioners.


In this program, attorneys Alan Schnurman, Marc Garfinkle, and Daniel Gershburg share the secrets of their successful practices:


  • Civil and criminal litigator Marc Garfinkle provides insights into the significant logistical details of running a firm, from renting an office and getting insurance, to hiring the right staff.
  • Veteran personal injury attorney Alan Schnurman relays key tips on managing the business, including how to minimize expenses and maximize income, marketing the firm through advertising and press conferences, and retaining good employees.
  • Finally, bankruptcy attorney Daniel Gershburg explains how to use search engines and social media sites to build a client base, what should and should not appear on a law firm’s website, and the ethical considerations associated with internet marketing.

This course is a must see for any attorney who is launching his own firm, or any practitioner interested in finding new ways to improve his business.

Credit Information

After completing this course, Lawline will report your attendance information to {{ accredMasterState.state.name }}. Please ensure your license number is filled out in your profile to ensure timely reporting. For more information, see our {{ accredMasterState.state.name }} CLE Requirements page . After completing this course, {{ accredMasterState.state.name }} attorneys self-report their attendance and CLE compliance. For more information on how to report your CLE courses, see our {{ accredMasterState.state.name }} CLE Requirements FAQ .


Alan J. Schnurman

Zalman & Schnurman

Alan Schnurman is a senior partner in the Wall Street law firm of Zalman & Schnurman. He has been a practicing attorney since 1972 and is admitted to practice in the State of New York and in the U.S. District Courts of Eastern and Southern District of New York (1974) and the United States Supreme Court (1976).

He is the founding host of LAWLINE, a television program focusing on legal news and trends that has aired in New York, New Jersey and Connecticut for 18 years. Mr. Schnurman is currently Treasurer of the New York State Trial Lawyers Association and a former President of the Association of Trial Lawyers of the City of New York. He was Chairperson of the 1999 New York State Trial Lawyers Association's Annual Convention, and is chairperson of the annual lecture series "Marketing: The Business of Law", New York State Trial Lawyers. Mr. Schnurman is highly regarded among his peers throughout the legal profession for his creative approach to legal issues.

Through his law firm, Zalman & Schnurman, whose practice is limited to personal injury and insurance law, he has won handsome financial awards on behalf of his clients. Because of his highly successful practice and landmark decisions, he is a frequent guest lecturer and has appeared on a number of radio and television shows, and has been quoted in many newspaper articles. In addition to his law practice, Mr. Schnurman has served on a number of local and state panels. Just to name a few, he has been a member of the following: Judicial Screening panel (Democratic Party-New York County) Advisory Committee on Tort Litigation, New York County NYS Office of Court Administration Jury Project Implementation Committee Chair, Judicial Screening Panel for New York and Kings Counties, New York State Trial Lawyers Assoc. Judiciary/Trial Lawyers Joint Committee Office of Court Administration Chair, Committee on Advertising and Unauthorized Practice, New York State Trial Lawyers Association Mr. Schnurman is married to Judy Stein and has two children, Michele and David.

Alan Schnurman has practiced in the field of personal injury for 37 years. He has given CLE seminars at the New York State Bar Association and New York State Trial Lawyers Association. He has been written about in the Wall Street Journal, New York Times, NY Post, and USA Today. He has been featured on CNN, The Today Show, and Good Morning America.

Daniel Gershburg

Gershburg Law

VISIT: www.danielgershburg.com

Daniel Gershburg took a different road when graduating from law school. While he was a member of the Law Review and the Harlan Scholars program, Mr. Gershburg passed up the opportunity to work at large law firms and instead decided to establish his own practice, with the hope of changing the way small practice attorneys are viewed. His practice deals specifically with Bankruptcy and Real Estate Law. Mr. Gershburg has spoken to classes at New York Law School, has been published in New York State Bar Association newsletters, and also serves on the New York State Bar Association Young Lawyers Division Executive Committee. He frequently speaks at community functions in his Brooklyn neighborhood educating members of the community about Bankruptcy as well as financial advocacy. Mr. Gershburg also spends a considerable amount of pro bono time volunteering at the Brooklyn Bar Assocation Volunteer Lawyers Project, assisting low income individuals to file for Bankruptcy. 

Marc Garfinkle

Marc D. Garfinkle

A solo since passing the bar in 1978, Marc Garfinkle is an attorney whose practice is limited to legal ethics and discipline, judicial conduct and bar admission. He is also the author of several short books for new attorneys, including $olo Contendere: How to Go Directly from Law School into the Practice of Law without Getting a Job (3d ed.,©2010, 2019, Solo Contendere Press).

A nationally-acclaimed speaker, Marc has addressed the Solo Practice and New Lawyers divisions of state bar associations from coast to coast, and regularly offers CLE programs for state bars, bar associations, Inns of Court and others.

A former Ethics Committee investigator and Committee Chair, he is a regular contributor to the New Jersey Law Journal, having published approximately fifty ethics-related columns there. He is also frequently quoted in electronic and print media on matters of legal ethics. Marc also teaches Persuasion and Advocacy at Seton Hall University Law School and is public defender in his home town.


Carla K.

Top notch

beth s.

fantastic speakers

Jade C.

Very informative, good advice. Thanks!

Wendy D.

Excellent and inspiring presentation!

Michael P.

Thought provoking and practical!

Janelle W.

Very inspirational!

Vera M.

Informative, funny, useful. I love stories!

Edward P.

This was an excellent course because it was honest.

Nicole W.

Exceptional course.

Jonathan K.

Excellent course with funny, smart, down-to-Earth speakers!

Joan B.

Great positive for a new attorney. Very confidence building.

Della S.

Thank you! This was a very informative and encouraging presentation.

Cynthia Coulter M.

Very practical and also inspiring. Would love to hear an expanded presentation by this crew about law partnerships - structuring, pitfalls & so on.

Sherry G.

Informative and entertaining, these three speakers were worth watching twice. Thanks for the lessons.

Barbara R.

wonderful and motivating! thank you!

Shengxi t.

Thanks for your information. Excellent Presentation

Daria T.

Excellent course. Thank you!

Yonina J.

I really enjoyed this program. Thank you

Devora L.

Great program

David D.

Very specific, practical and helpful seminar on starting your own practice. Enjoyed it very much.

Anton M.

great presentation!

Suzanne G.

Very well done.

Chrissy G.

best online lecture yet!

Kenneth D.

Very good speakers and presentation

Mark D.

Good up to date strategies for business success, whether a new start up or established law firm.

Suzanne d.

Superb &- 1 1/2 lecture went by so quickly

Suzanne A.

This is the best course at Lawline!

Lee H.

Really excellent program!!! I should have had it available many years ago when I graduated from U of Michigan Law School!!! :-) :-)

Jesse P.

Thank you!

Amy S.


Thomas B.

Very interesting and good tips on using the internet.

mark m.

great for a large metropolitan practice area.

Vincent C.

Upbeat message.

Diego V.

Great group of speakers.

Patrice V.

I loved the format of the presentation and the real stories from the attorneys. This was a very inspiring and honest presentation!

Bruce N.

Relevant and helpful information

Michael E.


Allan C.

Informative and entertaining.

John G.


Saneda W.

Excellent presentation!

steven w.

These guys were quite good; they effectively presented everything

Kristyn O.

Great info for new lawyers

Matthew K.

Great ideas and sharp intuition

Jerrold A.

Great practical advice.

Mitchell M.

Outstanding performance. Thank you.

Dwight B.


Robert S.

A very insightful presentation!

Jeffrey J.


Christopher B.

The time flew by!

Jacqueline C.

Enjoyed this CLE!

Janet Michelle C.

What a fantastic course! I LOVED all three speakers. Great help and encouragement.

Stacie H.

very useful.

Leroy C.

Overall a good course. It was worth the time spent.

Bill H.

Superb. Am going to look for any other courses these speakers may participate in.

Matthew D.

Excellent use of 1.5 hours. Very informative and entertaining. Would recommend to a friend, and I would consider watching it again for personal education.

Susan G.

Great speakers.

Christopher S.

Great informative course!

David R.

bravo, Bravo, BRAVO -- Wish I heard these words 30 years ago when I hung out my shingle

Carol O.

Very lively and positive speakers, which was important for this subject matter.

Eileen F.

Execellent advice

Carol R.

Excellent course!

Suzanne S.

All three presenters were well-spoken, passionate and personal advocates for the profession and the practice of law. The presentation was very encouraging, and the speakers conveyed a "can-do" positive attitude. I was pleased that I selected to watch th

Bryan L.

Very informative.

Patricia N.

Great class. Excellent advise.

Dawn G.


Michael C.

Speakers inspire confidence.

James P.

Excellent speakers and program.

Joanne R.


Jessie K.

Inspirational, thought-provoking, and fun. Thanks!


Thanks to the faculties for sharing personal experience and insights in seeing the bright side of law practice.

Soraya H.

Very good course.

Alicia B.

One of the BEST CLEs on Lawline!

Dennis J.

This is one of the better online courses that I have ever taken. All three speakers were passionate and effective.

Load More