Social media marketing is now ubiquitous, but as this marketing channel has matured, the legal complexities have increased. Companies engaged in social media marketing need to think about endorsement and testimonial compliance, rights of privacy and publicity, platform and other contractual requirements, and many laws relevant to targeted advertising, including data privacy and anti-discrimination considerations.
Rob Newman, partner and co-chair of Loeb & Loeb’s Privacy, Security, & Data Innovations practice will provide an overview of the legal landscape relevant to advertising in social media, and will offer practical tips on how to stay compliant in the fast-moving world of social media marketing.
Robert Newman counsels clients in connection with privacy, data security, marketing, e-commerce and other intellectual property matters. He advises major brands, advertising agencies and digital media companies on all aspects of their consumer marketing communications, commercialization and enforcement of intellectual property portfolios, and litigation risk avoidance relating to IP, marketing and emerging technologies.
A trusted business advisor, Robert works closely with clients to protect their creative advantages in the following areas:
Robert is an adjunct faculty member of Chicago-Kent College of Law and The John Marshall Law School's Center for Intellectual Property, Information and Privacy Law. He teaches courses on advertising and marketing law, e-commerce, and behavioral tracking and targeting.
In addition to his leadership and involvement in various professional associations in the privacy, IP and branding arena, Robert is also actively involved in pro bono service on behalf of several prominent music and arts organizations.
Good quality audio.
really fun course!
I hadn’t realized brands upload to GIPHY to “control the message”. Fascinating.
enjoyed examples from Oscar ceremonies- Charmin toilet paper tweet compared to other marketing during Oscars
Excellent use of examples in the presentation/written course materials.
This is one of the better presentations I have seen on Lawline. Speaker is engaging, content is interesting.