Social media marketing is now ubiquitous, but as this marketing channel has matured, the legal complexities have increased. Companies engaged in social media marketing need to think about endorsement and testimonial compliance, rights of privacy and publicity, platform and other contractual requirements, and many laws relevant to targeted advertising, including data privacy and anti-discrimination considerations.
Rob Newman, partner and co-chair of Loeb & Loeb’s Privacy, Security, & Data Innovations practice will provide an overview of the legal landscape relevant to advertising in social media, and will offer practical tips on how to stay compliant in the fast-moving world of social media marketing.
Robert Newman counsels clients in connection with privacy, data security, marketing, e-commerce and other intellectual property matters. He advises major brands, advertising agencies and digital media companies on all aspects of their consumer marketing communications, commercialization and enforcement of intellectual property portfolios, and litigation risk avoidance relating to IP, marketing and emerging technologies.
A trusted business advisor, Robert works closely with clients to protect their creative advantages in the following areas:
Robert is an adjunct faculty member of Chicago-Kent College of Law and The John Marshall Law School's Center for Intellectual Property, Information and Privacy Law. He teaches courses on advertising and marketing law, e-commerce, and behavioral tracking and targeting.
In addition to his leadership and involvement in various professional associations in the privacy, IP and branding arena, Robert is also actively involved in pro bono service on behalf of several prominent music and arts organizations.
Presenter was excellent!
Good comprehensive review
Great presentation as I always see celebrity testimonials on television as well as doctors "hawking" products!
Very good overview.
great lecture and materials
Particularly informative course; well organized; interesting.
Excellent one of the best presentations
Very interesting, informative and well spoken
Excellent presentation. Clear, substantive, well illustrated with examples.
Very well presented. Lots to put in just an hour!
Great course! Very interesting material and practical advice
Good speaker. Good content.
Good written materials
really interesting content regarding hashtags and IG photos
Interesting, informative, and relevant topic.
The CLE gave me an idea on book marketing.
Timely, well-presented and informative -- learned a lot. .
Very good presenter.
The presenter was very engaging and did a great job of holding my attention.
This was a very thorough presentation. The presenter did an excellent job covering a wealth of material in an hour. I highly recommend it.
Well done. Good pace and well presented.
Relevant and timely given news with Backcountry.com
This course was great !
Timely. Topical. Useful. Practical. Thank you.
Good quality audio.
really fun course!
I hadn’t realized brands upload to GIPHY to “control the message”. Fascinating.
enjoyed examples from Oscar ceremonies- Charmin toilet paper tweet compared to other marketing during Oscars
Excellent use of examples in the presentation/written course materials.
This is one of the better presentations I have seen on Lawline. Speaker is engaging, content is interesting.