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Social Media Marketing in 2019: A Guide for Advertisers

(393 reviews)

Produced on June 27, 2019

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$ 59 Science & Technology Law and Advertising Law In Stock
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Course Information

Time 62 minutes
Difficulty Intermediate

Course Description

Social media marketing is now ubiquitous, but as this marketing channel has matured, the legal complexities have increased. Companies engaged in social media marketing need to think about endorsement and testimonial compliance, rights of privacy and publicity, platform and other contractual requirements, and many laws relevant to targeted advertising, including data privacy and anti-discrimination considerations.

Rob Newman, partner and co-chair of Loeb & Loeb’s Privacy, Security, & Data Innovations practice will provide an overview of the legal landscape relevant to advertising in social media, and will offer practical tips on how to stay compliant in the fast-moving world of social media marketing.


Learning Objectives:

  1. Review the latest from the FTC on obligations relating to endorsements, testimonials, and native advertising
  2. Navigate the privacy obligations associated with highly targeted marketing on social media
  3. Reduce risks when engaging with third parties to promote your brand on social media
  4. Identify practical risk reduction strategies when discussing current events and celebrities in social media
  5. Analyze the platform rules so you can execute your promotions without being shut down



Credit Information

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Faculty

Robert H. Newman

Loeb & Loeb LLP

Robert Newman counsels clients in connection with privacy, data security, marketing, e-commerce and other intellectual property matters. He advises major brands, advertising agencies and digital media companies on all aspects of their consumer marketing communications, commercialization and enforcement of intellectual property portfolios, and litigation risk avoidance relating to IP, marketing and emerging technologies.

A trusted business advisor, Robert works closely with clients to protect their creative advantages in the following areas:

  • Data Privacy and Security: Regulatory and compliance counseling, including with respect to behavioral advertising, “big data,” mobile marketing, digital media buy agreements, programmatic advertising, and marketing to children. Robert frequently handles responses to high profile data breaches and assists clients in the assessment and development of internal data privacy and security policies and procedures.
  • Advertising, Marketing, and Promotions: Advertising clearance for traditional and interactive advertising campaigns, and counseling on consumer protection issues, design and implementation of promotions, and new media matters, including social media, text message marketing, and user-generated content.
  • Trademarks and Brand Protection: Trademark selection and clearance, assistance with the development of branding strategies, trademark prosecution, and global trademark portfolios management. Robert also advises on domain name strategies and gTLD matters.
  • IP Transactions, Licensing, and E-Commerce: IP matters associated with mergers, acquisitions, outsourcing, transition services, and other significant corporate transactions. In addition Robert counsels clients on software and mobile application development, end-user licenses, application service provider agreements, and software licensing.
  • IP Disputes and Litigation: False advertising, copyright, trademark, domain name, defamation, right of publicity, and unfair competition disputes and litigation, as well as UDRP proceedings and matters before the National Advertising Division and the Trademark Trial and Appeal Board.
  • Talent, Music, and Copyright: Music and content licenses, and high-level talent agreements for use in advertising and branded entertainment. Robert also counsels content creators and content providers on the protection and commercialization of their music, literary, and other creative properties.

Robert is an adjunct faculty member of Chicago-Kent College of Law and The John Marshall Law School's Center for Intellectual Property, Information and Privacy Law. He teaches courses on advertising and marketing law, e-commerce, and behavioral tracking and targeting.

In addition to his leadership and involvement in various professional associations in the privacy, IP and branding arena, Robert is also actively involved in pro bono service on behalf of several prominent music and arts organizations. 



Reviews

KR
Kristine Anne R.

Good quality audio.

MP
michael p.

really fun course!

MU
Mark U.

Excellent presentation

AB
Andrew B.

very good!

SR
Stuart R.

I hadn’t realized brands upload to GIPHY to “control the message”. Fascinating.

LF
leslie f.

enjoyed examples from Oscar ceremonies- Charmin toilet paper tweet compared to other marketing during Oscars

CH
Cynthia H.

Excellent use of examples in the presentation/written course materials.

RK
Robert K.

excellent presentation

RN
Robert N.

Excellent presentation

DM
Donna M.

interesting presentation.

AC
Andrew C.

This is one of the better presentations I have seen on Lawline. Speaker is engaging, content is interesting.

BD
Bradley D.

Great content.

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