More than 80 years after the end of Prohibition, alcohol beverages remain among the most tightly regulated products in the United States: (1) product manufacture, formulation and labeling often require pre-approval by a federal agency; (2) intra-industry licensing and investment remains highly restricted; and (3) marketing, distribution and sales continue to be subject to detailed requirements. The ghosts of cowboys and bootleggers play an outsized role in dictating and distorting how businesses operate in the craft beverage era.
Taking a deep dive into the principals underlying American alcohol beverage law and how businesses are evolving in the face of entrenched legal constraints, this course, presented by Cary Greene, a food and beverage attorney with Davis Wright Tremaine LLP and Kevin Atticks, an alcohol beverage industry consultant with Grow & Fortify based in Maryland, addresses the line between innovation and lawbreaking and the efforts to bring the law closer to the market.
I. Recognize the presumptions behind legal alcohol beverage sales in the U.S.
II. Understand the dynamics of the modern American alcohol beverage industry—how businesses benefit from the status quo and the challenges faced by innovators
III. Learn how the laws are changing and where the alcohol beverage industry is headed
Cary Greene focuses his practice on food and beverage law. He counsels wineries, breweries, distilleries, and food suppliers on a wide range of regulatory and government policy matters at the local, state, federal, and international levels. These matters include Federal Alcohol Administration Act and Chapter 51 of the Internal Revenue Code, new Food Safety Modernization Act and Nutrition Labeling of Standard Menu Items rulemaking implementation, Nutrition Facts Labeling requirements and claims, Food Allergen Labeling disclosures and exemptions, Organic Certification and sustainability claims, use of and additions to Nutrient Databases, as well as formulation and manufacturing practices, which includes the addition of ingredients, additives and substances Generally Recognized as Safe.
As the former chief operating officer and general counsel to WineAmerica, Cary has substantial experience within the industry, drafting legislation, setting national policy strategy and agendas, testifying before legislative bodies, and advocating for the interests of American wineries at all levels of government. During his tenure at WineAmerica, Cary successfully supported the passage of winery direct-to-consumer shipping legislation in Maryland and New Jersey, and worked with distillers and brewers to defeat state and federal legislation that threatened to restrict the sale and distribution of alcohol beverages.
In addition to his alcohol, food, and beverage experience, Cary helps consumer facing companies assess risk and find practical business solutions for a wide range of complex regulatory questions ranging from labeling of textiles and jewelry to in-store weapons and home delivery policies.
Professional & Community Activities
Writer, publisher, educator, promoter, lobbyist… these are a few ways to describe Kevin. He founded Grow & Fortify to do for entrepreneurs and organization what he helped do for the Maryland Wineries Association as its executive director since 2013: build and strengthen. Kevin started out writing press articles for the wine industry, but soon grew the organization with new events, promotional programs, government affairs initiatives and more. He is the chair of the Maryland Tourism Coalition, past president of the Maryland Agricultural Resource Council, and past chair of the WineAmerica State & Regional Associations Advisory Council. Kevin holds a masters in environmental journalism from CU-Boulder, a doctorate in communications design from University of Baltimore, and a bachelors in journalism and music composition from Loyola University, where he teaches book publishing.
Excellent and well presented treatment of where the alcoholic beverage laws came from, and where they are going.
Very well done
This lecture provided both a thorough - and very interesting - review of the historical background as well as helpful coverage of current alcohol laws
The history of how the regulation developed was interesting.
Very Interesting Topic, great for cocktail parties.
Great job! Really engaging presenters.
An intoxicating subject.
Interesting and informative
The historical aspect was especially interesting.
This was excellent!!
This CLE was a lot of fun - thank you