Seizing Growth Opportunities for the Health and Fitness Industry Through Franchising

Some of the most well-recognized global brands can be traced back to the health and fitness industry - an area with continued projected economic growth for years to come. Brand owner clients are always looking to expand their footprint or channels of distribution, and entrepreneurs are looking for successful business opportunities where they can marry their energy and business acumen with health and wellness. This combination creates ideal growth opportunities for client brand owners, leveraging like-minded individuals to become ambassadors for their products and services.

Franchising is an established business model to facilitate rapid growth in the competitive health and fitness environment. It enables brand expansion through the use of committed equity ambassadors who not only share a common vision with the brand, but also share economic objectives. Through the use of franchising, brand owner clients can concurrently grow a presence in multiple geographic regions, leveraging the strengths of the local franchisees to understand and meaningfully contribute to development of the brand in each community.

Join Bryan Cave partner, Keith Klein, as he covers the basics of franchising in the health and fitness industry. Keith addresses the basic available structures for franchising, the state and federal laws applicable to the sale of franchises and the ensuing relationships, as well as practical steps to take for developing each franchise business model.

Learning Objectives:

I.     Grasp franchising basics and how it can contribute to the growth of brands on a local, state, national and international scale

II.    Know the applicable laws governing franchising in the United States as well as an introduction to franchising internationally

III.   Recognize the basic considerations that need to be reviewed in developing a franchise system

IV.   Identify the risks and benefits of franchising