Sales Is NOT a Dirty Word: How to Increase Your Lead Conversion Rate and Get More Clients

This program will cover the application of tried and true sales tactics to law firm operations. Mr. Rosenblum will discuss:

• The importance of sales metrics and targets - something every law firm owner should know off the top of their head (opportunities, quoted leads, hires; opportunity to quoted lead conversion rate, lead to hire conversion rate, re-conversion rate, and targets for all of the above)

• Various methods to increase opportunities to leads conversion rate, leads to hires conversion rate, and re-conversion rate

• • How do I make the most of inbound inquiries to my law firm?

  • • How do I ensure that a high percentage of inquiries end up getting either screened out or quoted?

    • How do I ensure that a high percentage of quoted leads end up converting?

    • How do I increase the chances that these leads will re-convert in the future?

We will discuss both technological tools and sales tactics that can be employed to increase percentages.

The program will be useful for all attorneys both law firm owners who are looking to maximize opportunities and also for associates who handle intake and consultations and want to maximize the effectiveness of the same.

Learning Objectives:

1. Explain the importance of sales metrics and the fact that a law firm which does know their metrics is at a significant disadvantage

2. Identify various sales tactics and tools companies use to make the most of their opportunities

3. Gain helpful strategies for increasing sales conversion rates