Representing the Web-Based Business

Over the past ten to fifteen years, a growing segment of business in the United States is being conducted online. Fueled in part by the Covid-19 pandemic, a business that does not have a search-engine-optimized website, a presence on social media, online directory listings, an Amazon or Etsy account, an affiliate program, a YouTube channel, and positive reviews on Yelp.com and other "consumer review" sites, is increasingly a business that is not doing business at all.  

Even when it comes to service businesses and professionals (including lawyers), the world is going digital. The increasing acceptability of online telehealth services, meetings and consulting sessions via Zoom and Microsoft Teams, web-based scheduling and payment tools, electronic signature services, and other interactive means of online communication is changing the ways doctors, lawyers, architects and other professionals render their services. 

Representing any kind of business requires a basic knowledge of several areas of law, but this is especially the case when representing a web-based business. Counsel has to know not only the law of the Internet as it exists today but must anticipate changes in technology that will dictate your clients' legal, tax and regulatory responsibilities in the future.

In this program, Cliff Ennico, a leading attorney expert in the legal and tax issues facing entrepreneurs and early-stage companies and author of sixteen books, will walk attorneys through the basics of representing web-based businesses. This program will benefit any attorney with business clients.

Learning Objectives:

1. Review Five Steps to Building a World-Class Online Business
2. Assess the Legal Environment for the Web-Based Business
3. Trademark a Website domain name (URL)
4. Draft the Client's Terms of Service, Privacy Policy and Other Online Contracts
5. Deal with the GDPR, CCPA and Other Online Privacy Regulations 
6. Fend Off Third-Party Intellectual Property Infringement Claims
7. Understand Taxation of Internet Commerce
8. Implement effective Cross-Border Operations 
9. Advise clients on Telehealth and Online Professional Services 
10. Facilitate Buying and Selling Web-Based Business
11. Represent Third-Party Sellers on eBay, Amazon, Etsy and Shopify