Protecting Your Client's Trademarks in Canada

U.S. businesses frequently expand to offer their products or services to our neighbors to the North, but they often mistakenly apply their understanding of U.S. trademark law in their approach to doing business in Canada.  What are some of the key differences in how businesses obtain trademark rights and registrations in Canada compared to how they do so in the United States?  Seasoned Canadian trademark lawyer, Selena Altro Paperman, joins U.S. attorney Matthew Asbell in discussing the differences in law and practice, and their practical impact on U.S. businesses seeking to expand into Canada.

Learning Objectives: 

1. Differentiate the foundational principles of U.S. and Canadian trademark law, including how businesses acquire trademark rights in each jurisdiction
2. Identify key differences in trademark registration processes in Canada versus the United States
3. Assess the practical implications of these legal differences for U.S. businesses expanding their operations into Canada
4. Apply best practices for navigating Canadian trademark law to minimize legal risks and enhance brand protection when entering the Canadian market