Pricing and Promotional Offers: An Overview

This seminar, presented by Winston & Strawn partner Brian Fergemann, provides an overview of the laws that apply to retail pricing offers, including former price comparisons (more commonly referred to as “sales”) and promotional offers.  Brian Fergemann discusses the legal issues with respect to sales, BOGOs, rebates and other types of promotional offers that are commonly used to drive purchase.  Mr. Fergemann explains why continuous sales are problematic, when it is appropriate to describe an item as “free” with the purchase of another item, and how to advertise promotional offers so as not to mislead consumers.

Learning Objectives:

I.      Identify the various state and federal laws and regulations that govern pricing and promotional offers

II.     Learn how to establish and maintain the “regular price” of an item 

III.    Grasp how to advertise rebates and other promotional offers

IV.    Gain knowledge of the potential risks and consequences of failing to comply with applicable laws

V.     Know how to develop internal policies to ensure compliance