Personal Goodwill in Business Transactions and Mergers and Acquisitions (2024 Update)

Get ready to dive into the fascinating world of "personal goodwill" with attorney Roman Basi, President of The Center for Financial, Legal & Tax Planning, Inc. In this captivating program, viewers explore how personal goodwill - an intangible value tied solely to an individual's efforts or reputation within a company - has become a crucial concept in the realm of business transactions and mergers and acquisitions.

Despite its absence from the Internal Revenue Code, United States Code Annotated, and state statutes, personal goodwill has shed its obscure status and emerged as a well-recognized concept in tax law. But what sets personal goodwill apart from company goodwill? And how can understanding this distinction help you navigate the complex landscape of legal and tax issues in business?

Join to unravel the mysteries of goodwill and its application to mergers and acquisitions.

Learning Objectives:

1. Define and understand "personal goodwill" in the context of business transactions and M&A deals
2. Distinguish between corporate goodwill and personal goodwill, and know when to apply each concept
3. Identify the legal and tax implications of personal goodwill, so you can make informed decisions and stay ahead of the curve