Personal goodwill is also referred to as professional goodwill since it commonly arises in professional practices. Personal goodwill is the intangible value attributable solely to the efforts or reputation of an owner and/or employee of a company. The phrase “personal goodwill” appears nowhere in the Internal Revenue Code, United States Code Annotated, or any state statute, but it has come a long way from being an obscure concept and is now a well-recognized concept in tax law.
In this course, Roman Basi discusses goodwill and how it relates to various legal and tax issues. He explains the differences between personal goodwill and company goodwill and helps to define "goodwill" and how the concept applies to other legal issues as well as those in the tax arena.
Absolutely excellent presentation
Very solid speaker.