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No Good Idea Goes Unpunished: IP Protection in the World of Retail (Update)

1h 30m

Created on October 23, 2017

Intermediate

$99

Overview

The retail world has changed significantly since the dawn of the internet age. Join attorney Amy B. Goldsmith as she examines how to use traditional intellectual property (patents, copyrights, trademarks, trade dress and trade secrets) to protect a retailer’s branding, ideas, and goods, both online and off.  

Once protection is in place, Ms. Goldsmith will review what enforcement strategies work in the brick and mortar world to protect the physical appearance of a building and in the online world to protect the physical appearance of a website. 


Learning Objectives:
  1. Understand how traditional intellectual property (patents, copyrights, trademarks, trade dress and trade secrets) can be used in the retail world
  2. Review recent cases involving allegations of infringement
  3. Learn how traditional means of IP protection translate to the online world
  4. Gain information regarding enforcing IP rights against online infringers and discover what works and what does not

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