No Good Idea Goes Unpunished: IP Protection in the World of Retail (Update)

(699 Ratings)

Produced on: October 23, 2017

Course Format On Demand Audio

Taught by


Course Description

Time 90 minutes
Difficulty Intermediate
The retail world has changed significantly since the dawn of the internet age. Join attorney Amy B. Goldsmith as she examines how to use traditional intellectual property (patents, copyrights, trademarks, trade dress and trade secrets) to protect a retailer’s branding, ideas, and goods, both online and off.  

Once protection is in place, Ms. Goldsmith will review what enforcement strategies work in the brick and mortar world to protect the physical appearance of a building and in the online world to protect the physical appearance of a website. 

Learning Objectives:
  1. Understand how traditional intellectual property (patents, copyrights, trademarks, trade dress and trade secrets) can be used in the retail world
  2. Review recent cases involving allegations of infringement
  3. Learn how traditional means of IP protection translate to the online world
  4. Gain information regarding enforcing IP rights against online infringers and discover what works and what does not


Amy Goldsmith

Tarter Krinsky & Drogin LLP

Amy Goldsmith

Successful, profitable businesses share certain characteristics: immediately recognizable brands, desirable products or services, and a strategic plan which minimizes legal risks. Amy B. Goldsmith, a Partner at Tarter Krinsky & Drogin LLP, provides practical legal advice and connections to grow clients’ businesses with an emphasis on intellectual property.  She will advise you whether your trademark is available in the US and globally, if patents should be a part of your strategy, and if your design team’s new product shares too many features of the competition’s copyrighted bestseller. She will design contracts that make sense. If a dispute is on the horizon, she will be by your side until a fair resolution is reached.

Ms. Goldsmith protects the global interests of national and international clients in a variety of industries, including pet products, fashion, financial services, marketing automation, publishing, medical devices, and consumer and designer goods.

She is a director of the New York Women's Bar Association. She is also a member of the New York City and American Bar associations, a Superlawyer and is on the Board of Directors of Savvy Ladies, a non-profit whose mission is to educate women to be financially savvy.

She is a frequent lecturer on intellectual property topics for Lawline, and she is the author of several articles pertaining to intellectual property for Tableware Today magazine.

Ms. Goldsmith received her B.S. from Cornell University in 1982 and her J.D. from Benjamin N. Cardozo School of Law in 1985.

Before joining Tarter Krinsky & Drogin, Ms. Goldsmith was a Partner at Gottlieb, Rackman & Reisman, P.C.


William M.


David D.

Excellent presentation.

Enrirque S.

Good materiaL

Rebekah R.

interesting topic

william n.

very informative of fundamentals directed to retail marketing

thomas m.

great overview!

Thomas M.

speaker was knowledgeable


Ms. Goldsmith gave a remarkable presentation. It was comprehensive, through and clear. I would suggest she include a brief section of registering domain names and social media.

Eve L.

Well presented.

Julie S.

Excellent class -- good case examples

Justin B.


Jonathan S.

I actually enjoyed this CLE

Mary Jane D. O.

As a patent attorney, I found this to be a very good refresher in trademark, trade dress and copyright principles.

Leslie A.

I was able to view the content of this course without issue unlike the other Lawline course I just took. I used a different computer so I believe my issues with the prior course were not Lawline's fault but were based on my own computer's issues.


Great session, very informative and informed speaker.

Tracy M.


Tom H.

really appreciate how many different aspects of intellectual property law instructor fit into the hour and a half presentation

Taylor B.

Great course!

Dan O.

Great course. One of the most in-depth yet understandable presentations I've seen on Lawline. I would absolutely recommend this presenter/course.

Charles S.

The slides were excellent! The time flew by! Very interesting take on intellectual property that I had never really considered!

Jessica B.

A focused discussion of IP in the retail sector

Deanna C.

This was an outstanding webinar and I highly recommend it. The presenter was clear and spoke so comfortably all the while covering very complicated material. Well done!!

Louis D.

Great introductory program for any unfamiliar with IP law

Rebecca Z.

Great presenter and presentation. Thanks!

Lisa K.

I always enjoy this speaker. She is very clear and gives great concrete illustrations of her points.

Ross S.


Wayne G.

Excellent for beginner to mid-intermediate IP, esp TM, attorney

Linda H.

Good presenter, very good content.

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$ 89 Intellectual Property Law In Stock


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