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No Good Idea Goes Unpunished: IP Protection in the World of Retail (Update)

(850 reviews)

Produced on October 23, 2017

Taught by
$ 89 Intellectual Property Law In Stock
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Course Information

Time 90 minutes
Difficulty Intermediate

Course Description

The retail world has changed significantly since the dawn of the internet age. Join attorney Amy B. Goldsmith as she examines how to use traditional intellectual property (patents, copyrights, trademarks, trade dress and trade secrets) to protect a retailer’s branding, ideas, and goods, both online and off.  

Once protection is in place, Ms. Goldsmith will review what enforcement strategies work in the brick and mortar world to protect the physical appearance of a building and in the online world to protect the physical appearance of a website. 

Learning Objectives:
  1. Understand how traditional intellectual property (patents, copyrights, trademarks, trade dress and trade secrets) can be used in the retail world
  2. Review recent cases involving allegations of infringement
  3. Learn how traditional means of IP protection translate to the online world
  4. Gain information regarding enforcing IP rights against online infringers and discover what works and what does not

Credit Information

After completing this course, Lawline will report your attendance information to {{ accredMasterState.state.name }}. Please ensure your license number is filled out in your profile to ensure timely reporting. For more information, see our {{ accredMasterState.state.name }} CLE Requirements page . After completing this course, {{ accredMasterState.state.name }} attorneys self-report their attendance and CLE compliance. For more information on how to report your CLE courses, see our {{ accredMasterState.state.name }} CLE Requirements FAQ .


Amy Goldsmith

Tarter Krinsky & Drogin LLP

Successful, profitable businesses share certain characteristics: immediately recognizable brands, desirable products or services, and a strategic plan which minimizes legal risks. As co-chair of the Intellectual Property Group at Tarter Krinsky & Drogin, Amy B. Goldsmith partners with clients to provide practical legal advice and connections to grow their businesses. A strategic advisor, she guides clients in all stages of their development from idea conception and protection, to funding, manufacturing and enforcement.

She will advise you whether your trademark is available in the United States and globally, if patents should be a part of your strategy, and if your design team’s new product shares too many features of the competition’s copyrighted bestseller. She will design contracts that make sense. Amy will also guide you through the clearance process, whether the subject matter is books, movies or live action. If a dispute is on the horizon, she will be by your side until a fair resolution is reached. If knock-offs are all over social media platforms, Amy will help you take them down.

Amy protects the global interests of national and international clients in a wide variety of industries, including fashion, jewelry, cosmetics, food and nutraceuticals, pet products, publishing, medical devices, exercise equipment, web-based business applications and telecommunications platforms, and consumer and designer goods. Amy will help you design privacy policies and terms of use that make sense in the global world in which you operate.

She has been a Vice President of the New York Women's Bar Association and currently is Co-Chair of the CLE Committee. She is also a member of the American Bar Association and the International Trademark Association (INTA) and is on the Board of Directors of Savvy Ladies, a non-profit whose mission is to educate women to be financially savvy. Amy also was a speaker at and served on the Advisory Board for TedxTimesSquare.

Before joining Tarter Krinsky & Drogin, Amy was a partner at Gottlieb, Rackman & Reisman, P.C.


Lainie P.

Great program content

Dena R.

Superb delivery

Brenda P.

Her method of presentation was excellent. She thoroughly explained her subject matter and provided interesting examples of her presentation.

Blaine B.

Great presenter. I liked the extended example that she carried through the full presentation.


Sooooooooo Gooooooooood-for anyone stating a business and for anyone already in business. Many nuggets of pure gold here. Excellent! Guy McClung, Texas

Shelly A.

Dense, fast-paced, informative.

paul m.

Always a great presenter.

Carly N.

Very nice presentation


Solid pacing, interesting content and great discussion leader.

Laura F.

Loved this one.

William M.


David D.

Excellent presentation.

Enrirque S.

Good materiaL

Rebekah R.

interesting topic

william n.

very informative of fundamentals directed to retail marketing

thomas m.

great overview!

Thomas M.

speaker was knowledgeable


Ms. Goldsmith gave a remarkable presentation. It was comprehensive, through and clear. I would suggest she include a brief section of registering domain names and social media.

Eve L.

Well presented.

Julie S.

Excellent class -- good case examples

Justin B.


Jonathan S.

I actually enjoyed this CLE

Mary Jane D. O.

As a patent attorney, I found this to be a very good refresher in trademark, trade dress and copyright principles.

Leslie A.

I was able to view the content of this course without issue unlike the other Lawline course I just took. I used a different computer so I believe my issues with the prior course were not Lawline's fault but were based on my own computer's issues.


Great session, very informative and informed speaker.

Tracy M.


Tom H.

really appreciate how many different aspects of intellectual property law instructor fit into the hour and a half presentation

Taylor B.

Great course!

Dan O.

Great course. One of the most in-depth yet understandable presentations I've seen on Lawline. I would absolutely recommend this presenter/course.

Charles S.

The slides were excellent! The time flew by! Very interesting take on intellectual property that I had never really considered!

Jessica B.

A focused discussion of IP in the retail sector

Deanna C.

This was an outstanding webinar and I highly recommend it. The presenter was clear and spoke so comfortably all the while covering very complicated material. Well done!!

Louis D.

Great introductory program for any unfamiliar with IP law

Rebecca Z.

Great presenter and presentation. Thanks!

Lisa K.

I always enjoy this speaker. She is very clear and gives great concrete illustrations of her points.

Ross S.


Wayne G.

Excellent for beginner to mid-intermediate IP, esp TM, attorney

Linda H.

Good presenter, very good content.

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