Navigating Legal Ethics in Social Media: Rules, Pitfalls, and Best Practices

Social media is everywhere, and it seems like everyone is using it.  And just when you get used to one platform and the guidance that applies there, something new comes along.  Social media reaches many more people than traditional advertising and when lawyers use social media, the ethics rules may apply, even when we are using it for marketing or personal use.  So, it is crucial that we maintain our competence regarding these platforms and how they can properly be used, whether we are practicing law, advertising our services, or engaging in public discussions.  And, our clients use social media too, so we also must know how to advise them properly regarding their use of social media, particularly when litigation is involved. 

Considering these ever-changing technologies, Ms. Simon will discuss:

• Social media use in the legal profession.

• How the ethics rules apply to client matters, including discovery.

• Counseling your clients on social media usage.

• What is attorney advertising and marketing and how the ethics rules apply.

• What are attorneys allowed to say when advertising their skills and services.

• Best practices for lawyer use of social media.

• Resources available to help attorneys navigate questions.

Learning Objectives: 

1. Examine the ethics rules and opinions that address the use of social media

2. Identify and discuss potential ethical pitfalls

3. Gain best practice tips for using social media ethically