Native Advertising: Blurred Lines Between Ads & Content

(615 Ratings)

Produced on: December 12, 2016

Course Format On Demand Audio

Taught by

Categories:

Course Description

Time 60 minutes
Difficulty Intermediate

Native advertising is hot right now. Not only is it flourishing across social media and digital news outlets, but spending on native ads is projected to reach $7.9 billion this year and grow to $21 billion in 2018. As more companies are drawn to the glitz of native advertising, the FTC has remained steadfast in its mission to ensure that consumers are not deceived by paid content, and recently released for the first time guidelines for publishers of native advertising, as well as brought its first enforcement cases. We will discuss the benefits and pitfalls of native advertising, the FTC’s most recent enforcement actions, NAD decisions addressing native advertising, right of privacy issues relating to native advertising, and what the FTC’s new guidelines mean for publishers of native ads. We’ll also discuss related intellectual property and brand protection issues.

Learning Objectives: 

  1. Understand the current landscape of native advertising in digital media
  2. Discuss the regulatory agencies that monitor and enforce violations in native advertising
  3. Appreciate the related IP and privacy issues inherent in the use of native advertising

Faculty

Amy Mudge

Venable LLP

Amy Mudge is an experienced attorney and partner in Venable’s Regulatory and Advertising and Marketing Practice Groups. She represents clients before the Federal Trade Commission, Department of Justice, state attorneys general and the National Advertising Division.

Ms. Mudge’s clients span across a wide range of industries including agriculture, Internet services, pharmaceuticals, dietary supplements and car rentals. She also has experience establishing effective compliance programs providing antitrust and marketing law training.

Ms. Mudge is the co-editor of a blog about issues critical to advertising and consumer law entitledallaboutadvertisinglaw.com which can be accessed at www.allaboutadvertisinglaw.com.

Reviews

BW
Bilinda W.

Very informative in an area that there can be some confusion on

BC
Bonnie C.

Clear and concise

TI
Tara I.

very informative

RR
Richard R.

Well done! Thank you

MG
michael g.

Amy Mudge's presentation was clear and concise. Great job!

AE
Amy E.

Lecturer was dynamic and thorough

EP
Ernest P.

Lawline has done a good job of gathering a cadre of knowledgable practitioners. This is one of the most valuable aspects to getting CLE in this way.

CB
Christopher B.

This was an excellent program! I knew nothing of this subject area before watching the program and now feel much more informed.

DM
David B. M.

Well done, especially considering the brevity of the presentation.

AB
Alice B.

Super detailed and very clear

BH
Ben H.

smooth, informative presentation.

GT
Gary T.

Excellent information!

BH
Bethanne H.

Very useful and thorough!

JT
John T.

Excellent, thank you.

BF
Barbara F.

Very impressive presenter. Made the topic very interesting.

MY
Mimi Y.

A very informative and clear presentation!

RG
Ruth G.

Excellent. Brought me up to date.

PC
Pamela C.

Excellent presenter; interesting and timely topic.

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$59

$ 59 Constitutional Law and Advertising Law In Stock

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