Native Advertising: Blurred Lines Between Ads & Content

Production Date: December 12, 2016 Practice Areas: Constitutional Law and Advertising Law Estimated Length: 3601 minutes


$ 59 Constitutional Law and Advertising Law In Stock

Native advertising is hot right now. Not only is it flourishing across social media and digital news outlets, but spending on native ads is projected to reach $7.9 billion this year and grow to $21 billion in 2018. As more companies are drawn to the glitz of native advertising, the FTC has remained steadfast in its mission to ensure that consumers are not deceived by paid content, and recently released for the first time guidelines for publishers of native advertising, as well as brought its first enforcement cases. We will discuss the benefits and pitfalls of native advertising, the FTC’s most recent enforcement actions, NAD decisions addressing native advertising, right of privacy issues relating to native advertising, and what the FTC’s new guidelines mean for publishers of native ads. We’ll also discuss related intellectual property and brand protection issues.

Learning Objectives: 

  1. Understand the current landscape of native advertising in digital media
  2. Discuss the regulatory agencies that monitor and enforce violations in native advertising
  3. Appreciate the related IP and privacy issues inherent in the use of native advertising
michael g.
Jacksonville, FL

Amy Mudge's presentation was clear and concise. Great job!

Amy E.
Weston, FL

Lecturer was dynamic and thorough

Ernest P.
tampa, FL

Lawline has done a good job of gathering a cadre of knowledgable practitioners. This is one of the most valuable aspects to getting CLE in this way.

Christopher B.
Lancaster, NY

This was an excellent program! I knew nothing of this subject area before watching the program and now feel much more informed.

David B. M.
Orlando, FL

Well done, especially considering the brevity of the presentation.

Alice B.
Brooklyn, NY

Super detailed and very clear

Ben H.
Sugar Land, TX

smooth, informative presentation.

Gary T.
Jacksonville, FL

Excellent information!

Bethanne H.
Manhattan, NY

Very useful and thorough!

John T.
Sandy, UT

Excellent, thank you.

Barbara F.
Vassalboro, ME

Very impressive presenter. Made the topic very interesting.

Mimi Y.
San Diego, CA

A very informative and clear presentation!

Ruth G.
Atlanta, GA

Excellent. Brought me up to date.

Pamela C.
Santa Fe, NM

Excellent presenter; interesting and timely topic.