Native advertising is hot right now. Not only is it flourishing across social media and digital news outlets, but spending on native ads is projected to reach $7.9 billion this year and grow to $21 billion in 2018. As more companies are drawn to the glitz of native advertising, the FTC has remained steadfast in its mission to ensure that consumers are not deceived by paid content, and recently released for the first time guidelines for publishers of native advertising, as well as brought its first enforcement cases. We will discuss the benefits and pitfalls of native advertising, the FTC’s most recent enforcement actions, NAD decisions addressing native advertising, right of privacy issues relating to native advertising, and what the FTC’s new guidelines mean for publishers of native ads. We’ll also discuss related intellectual property and brand protection issues.
Amy Ralph Mudge, co-leader of BakerHostetler’s Advertising, Marketing and Digital Media team, is a Chambers USA-ranked regulatory lawyer. She routinely represents top-tier companies before the Federal Trade Commission (FTC), the National Advertising Division (NAD) and the Children’s Advertising Review Unit (CARU), as well as in private, federal and state class action defense, consumer protection and antitrust litigation. From the nation’s best-known food brands, major toy manufacturers, and health and wellness names, to digital media influencers, cutting-edge internet companies and consumer products giants, the range of industries in which Amy works reflects the strength of her leadership.
A comprehensive counsel, Amy is also skilled at establishing effective compliance programs, as well as providing antitrust and marketing law training.
Amy Mudge is very good.
Clear, concise, just what I needed!
Very informative in an area that there can be some confusion on
Clear and concise
Well done! Thank you
Amy Mudge's presentation was clear and concise. Great job!
Lecturer was dynamic and thorough
Lawline has done a good job of gathering a cadre of knowledgable practitioners. This is one of the most valuable aspects to getting CLE in this way.
This was an excellent program! I knew nothing of this subject area before watching the program and now feel much more informed.
Well done, especially considering the brevity of the presentation.
Super detailed and very clear
smooth, informative presentation.
Very useful and thorough!
Excellent, thank you.
Very impressive presenter. Made the topic very interesting.
A very informative and clear presentation!
Excellent. Brought me up to date.
Excellent presenter; interesting and timely topic.