Native Advertising 101: A Comprehensive Primer on Native Ads and the Applicable Regulatory and Legal Framework for Advising on Native Ad Campaigns and Best Practices
1h 37m
Created on December 18, 2015
Beginner
Overview
This program provides legal practitioners with a practical overview of the digital marketing phenomenon of “native advertising” and the legal issues they need to be aware of when working with native ads. Native ads are said to blur the line between advertising and editorial content, and the practice has increased exponentially during the past few years on the Internet and mobile platforms. Even traditional outlets such as the New York Times have adopted native advertising. This program walks viewers through the many various faces of native advertising and reviews existing FTC and other regulations in place that should guide online marketers in their native advertising campaigns. Join attorneys Fernando Bohorquez and Faiza Javiad as they delve into the relevant self-regulatory regimes as well as the industry best practices with which all attorneys in this space should be familiar.
Learning Objectives:
I. Understand native advertising
II. Grasp the applicable FTC digital ad, endorsement and search guidelines
III. Gain insight into the relevant self-regulatory framework and industry native ad guidelines
IV. Recognize third party and user-generated content issues
V. Develop disclosure best practices
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