Marketing Through Celebrities Update: Publicity Rights, Product Placement and Endorsement

Production Date: May 18, 2017 Practice Areas: Intellectual Property Law Estimated Length: 3665 minutes


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For decades, the names, likenesses, images and voices of celebrities have been used for marketing purposes. Publicity rights protect celebrities by providing the right to control the commercial use of one’s identity. Here, explore publicity rights and review various applicable cases from the inception of the doctrine.

Join Amy B. Goldsmith, Co-Chair of the Intellectual Property Practice of Tarter Krinsky & Drogin LLP in New York City, for this exciting update. She will address the only Supreme Court case to address the issue, Zacchini v. Scripps-Howard Broadcasting Co., as well as newer cases from around the nation. She also addresses the differences between the laws in New York versus California and contractual protection for publicity rights, including endorsement contracts, product placement, and licensing.

Learning Objectives:

  1. Understand publicity rights

  2. Identify important questions to ask the celebrity before the deal is made

  3. Distinguish between privacy and publicity

  4. Recognize violations such as false advertising and false association

  5. Comprehend statutory right of publicity, common law right of publicity, and the Lanham Act

  6. Address recent case decisions

Brian L.
Madison, WI

Thank You

John N.
new york, NY

very informative

William Z.
Milwaukee, WI

another excellent presentation.

Kristine C.
Dubuque, IA

Highly knowledgeable speaker especially evident when she answered audience questions.

Amanda R.
Louisville, KY

Interesting to learn about the time caps for each state and how this topic applies to everyone, not just celebrities.

christopher r.
spotsylvania, VA

Unique area that was well presented.

Frank W.
Indianapolis, IN


leila m.
Reston, VA

Finally, an interesting CLE that was nice to listen to!

Angelica S.
Richmond, VA

Interesting topic.

Sammetria G.
Dallas, TX

Great presentation!

Lucinda M.
Jersey City, NJ

engaging topic and well presented. I enjoyed it.

Lisa D.
Jacksonville, FL

Great use of material and case law. I wasn't expecting this material to be so engaging.

Lynn F.
McLean, VA


Janine R.
Los Angeles, CA

very interesting topic!

Celeste M.
Ashburn, VA

I really like this presenter and her materials. She is very knowledgeable.

Richard G.
Vienna, VA

A solid primer on the subject.

Michael V.
Clifton forge, VA

interesting topic and knowledgeable presenters.

Neal R.
Williamsburg, VA

Excellent; raised a lot of issues for further research covering a broad area. That was my interest, to know what to consider and give guidance as to where to start and what to look for. Additionally, not a lot of self-promotion as with some others that contain 5 to 10 minutes of self-promotion--who wants to pay for that?

Elliot F.
Tucson, AZ

Good coverage of an interesting topic without being overly technical.

Mitzi G.
Pine Bluff, AR

Very informative.

Diane H.
Charlestown, MA

Excellent presentation and content

Stefen S.
Albuquerque, LB

good course.