Ethical Issues When Marketing for the Solo or Small Office Lawyer

In this fast-paced, entertaining presentation, you will learn the most effective strategies for client generation, along with the ethical do's and don'ts for the most common ways lawyers market their practices.

One of the great things about being a lawyer is that you don't have to spend your life working for other people: you can always "hang out your shingle" and practice on your own. When you start your own law practice, you are an entrepreneur and will face many of the same challenges entrepreneurs face when starting new businesses. Make no mistake: your success in a solo law practice will depend on how well - and how aggressively - you market your practice and skills. Do it well, and you stand a good chance of success.  Do it poorly, and sooner or later, the phone stops ringing - or your grievance committee comes knocking.  

Learning Objectives:

1. Identify the right "Practice Mix" and client base

2. Recognize the unusual things your clients look for in a lawyers

3. Summarize the Lawyer Advertising and Article 7 of the Model Rules of Professional Conduct as they relate to advertising

4. Assess ethical issues in public speaking as they relate to marketing and advertising

5. Analyze ethical concerns when offering services with non-lawyer professionals and participating in Attorney Referral Networks