Managing the Legal Risk of Digital Advertisers

New media platforms, an increased focus on social networking, and a crowded marketplace are making it harder than ever for digital advertisers to target and communicate with consumers efficiently.  On top of this, regulators are applying greater scrutiny and consumers are growing more averse to such targeted digital advertising.  Please join BakerHostetler partner Fernando Bohorquez and Forbes Associate General Counsel Faiza Javaid as they discuss key strategies for keeping up with the ever evolving digital landscape, managing legal risk, and avoiding common pitfalls encountered by advertisers, publishers, and brands alike.  Topics include best practices for mobile advertising, endorsements and social media influencers, privacy, recent developments in civil litigation and FTC enforcement, and practical tips for crafting internal and external marketing policies that stay on the right side of FTC regulations.

Learning Objectives: 

1. Understand the impact new media platforms have on digital advertising regulations
2. Identify best practices and pitfalls for advertisers, publishers, and brands
3. Discuss recent developments in civil litigation  
4. Address FTC considerations for internal and external marketing