Managing the Legal Risk of Digital Advertisers

(589 Ratings)

Produced on: December 19, 2016

Course Format On Demand Audio

Taught by

Categories:

Course Description

Time 91 minutes
Difficulty Intermediate

New media platforms, an increased focus on social networking, and a crowded marketplace are making it harder than ever for digital advertisers to target and communicate with consumers efficiently.  On top of this, regulators are applying greater scrutiny and consumers are growing more averse to such targeted digital advertising.  Please join BakerHostetler partner Fernando Bohorquez and Forbes Associate General Counsel Faiza Javaid as they discuss key strategies for keeping up with the ever evolving digital landscape, managing legal risk, and avoiding common pitfalls encountered by advertisers, publishers, and brands alike.  Topics include best practices for mobile advertising, endorsements and social media influencers, privacy, recent developments in civil litigation and FTC enforcement, and practical tips for crafting internal and external marketing policies that stay on the right side of FTC regulations.

Learning Objectives: 

  1. Understand the impact new media platforms have on digital advertising regulations
  2. Identify best practices and pitfalls for advertisers, publishers, and brands
  3. Discuss recent developments in civil litigation  
  4. Address FTC considerations for internal and external marketing

Faculty

Fernando A. Bohorquez Jr.

BakerHostetler

Fernando Bohorquez is a forward-thinking, problem-solving, and innovative attorney who handles commercial, intellectual property, and bankruptcy litigation and business disputes. Currently the Litigation Group Coordinator for BakerHostetler’s New York office, Fernando has deep knowledge and experience with all phases of civil litigation, managing large scale cases in high profile and pressure environments.

He leverages these skills sets, as well as his networks inside and outside of the firm, to advise a variety of emerging tech startup and social media clients on business law, intellectual property, on-line advertising, and privacy and data security. He is a frequent speaker on social media and digital marketing, privacy and data security, electronic discovery, and law firm diversity initiatives and has published several articles and blogs on online advertising and marketing, Internet-related intellectual property issues, and electronic discovery, including regularly contributing to the firm's Data Privacy Monitor and IP Intelligence blogs. For Fernando’s thought leadership on these topics, click here and here. Fernando is also certified as an Information Privacy Professional (CIPP/US) by the International Association of Privacy Professionals.


Fernando is very involved and invested in the startup community, representing and counseling various minority and female owned tech companies, serving as a leading member of the firm's Emerging Company team, spearheading the firm's sponsorship of the German Accelerator program in New York City, as well as the New York office's collaboration with Civic Hall, and speaking at local law schools.

Furthermore, Fernando is deeply committed to civic engagement and public service. Recognizing these efforts, the Mayor of New York City recently appointed Fernando to the Conflicts of Interest Board of New York, which oversees the ethics laws applicable to all New York City public servants. He serves on numerous non-profit boards, focusing his time on pipeline efforts developing and mentoring the next generation of leaders of color in the business and legal community.

Consistent with these commitments, Fernando is a member and former co-chair of the New York office's Diversity and Inclusion Committee, and is a former member and chair of the Mentor Committee.

 

Select Experience

  • Integrally involved as a lead attorney for BakerHostetler's court-appointed representation of SIPA Trustee Irving H. Picard for the liquidation of Bernard L. Madoff Investment Securities LLC in efforts to recover assets for the Fund of Customer Property. Core member of strategy team supervising the global investigation and litigation of hundreds of actions seeking recovery of fraudulent transfers for equitable distribution to the defrauded customers filed by the Trustee in the United States Bankruptcy Court for the Southern District of New York against financial institutions, money managers, insiders, and sophisticated investors.
  • Represented senior government official in Iqbal v. Ashcroft, involving constitutional and statutory challenges to the detention policies following the September 11 terrorist attacks, resulting in a favorable U.S. Supreme Court ruling on the pleading standards required to bring actions in federal court.
  • Managed large-scale, multidisciplinary team in Lanham Act litigation against numerous competitors of a leading client in the prepaid calling card industry.
  • Managed a large scale litigation team in Lanham Act claims against a competitor trademarking distributor for a beauty care industry client.
  • Counseled media conglomerate on digital media issues relating to contracts, licenses, intellectual property, among others, in pre-litigation management work.
  • Advises numerous technology companies in pre-litigation work, including contract and intellectual property issues, and handled disputes with customers and partners to avoid litigation.

Faiza Javaid

Dentsu Aegis Network

Faiza is Associate General Counsel at Forbes Media LLC and handles all things digital at Forbes, from digital advertising (including native) and social media to privacy matters. Faiza works with key executives and innovators at Forbes from a legal and business perspective to ensure compliance with industry and regulatory standards.

She represented Forbes at the Federal Trade Commission’s Native Advertising Workshop in Washington, D.C. in December 2013. Faiza is a member of the Interactive Advertising Bureau’s Legal Affairs Council, Public Policy Council, and Native Advertising Committee; the Legal and Legislative Committee and Native Advertising Subcommittee of Digital Content Next; and the Advertising and Commercial Speech Committee of the Media Law Resource Center.

You can follow her on Twitter here (@faiza_law). 

Reviews

BC
Bonnie C.

Really top notch timely presentation!

VK
Victoria K.

These two presenters were very knowledgable and comfortable talking about the application of law, court rulings in other jurisdictions and interpretations. Very current on tech issues. Great!

SB
Sarah B.

Excellent presentation!

CM
Cheryl M.

Relevant for today

RC
Robert D C.

Both presenters were excellent.

RM
Robert M.

Outstanding presentation

IK
Irina K.

Very interesting and relevant topic.

ES
Eric S.

Excellent and informative. A must for in house counsel.

MB
Mayo B.

Nice course

CB
Christopher B.

I thought both presenters were very knowledgeable and that the written materials were very thoroughly prepared. I would recommend this course highly to others.

ND
nancy d.

I enjoyed the seminar. Both speakers were interesting and relevant to real issues that we face in today's ever changing tech venue as it converges with the law. Well done!

BS
ben s.

This was a really informative session.

DM
David B. M.

A very complex subject, raised questions as well as provided answers.

LO
Lisa O.

Excellent presentation - great content

MM
michael m.

Great presentation....

JB
Jennifer B.

Materials and presentation design effective: theory + law + apply as "best practices. Perfect.

JB
Jackie B.

Good up to date content!

JB
Julie A. B.

Engaging. Energetic. Edifying.

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$89

$ 89 Constitutional Law and Advertising Law In Stock

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