LinkedIn Business Development for Legal Professionals (2025 Update)

Over 1.15 billion people are "LinkedIn" all around the world and legal professionals at all levels can learn to optimize the predominant social networking platform in the global business community. This program is intended to complement the program, "Using LinkedIn for Legal Professional Brand Marketing" and update Marc W. Halpert's earlier (2023) session of the same title, to further motivate new and previous viewers to perfect their profile and use it strategically to attract prospective clients and colleagues with intelligent branding strategies to be "top-of-mind" for referrals.

This program will also discuss ways to identify and market to a target audience on LinkedIn, create a culture of content by producing consistent, high-quality LinkedIn posts, network with like-minded professionals, and increase chances of prospecting for, and then landing, new clients.

Learning Objectives:

1. Identify how to make your LinkedIn profile compelling to use for outbound LinkedIn marketing, relevant and interesting, enough to be contacted by over-saturated readers for prospective business connection
2. Differentiating your marketing message between your personal LinkedIn profile and your firm's company Page
3. Implement 4 best practices in marketing yourself and the firm and legal expertise via original material, including your comments on others' insights, all offered to educate and engage the LinkedIn readership, to establish thought leadership among peers
4. Recognize some basic rules to follow to use LinkedIn ethically