LinkedIn Business Development for Legal Professionals

Over 850+ million people are "LinkedIn" all around the world and legal professionals at all levels can learn to optimize the predominant social networking platform in the global business community. This program is intended to complement the program, "Using LinkedIn for Legal Professional Brand Marketing" and further motivate viewers to perfect their profile and use it strategically to attract prospective clients and colleagues with intelligent branding strategies to be "top-of-mind" for referrals.

This program will also discuss ways to identify and market to a target audience on LinkedIn, create a culture of content by producing consistent, high-quality LinkedIn posts, network with like-minded professionals, and increase chances of prospecting for, and then landing, new clients.

Learning Objectives:

1. Identify how to use outbound LinkedIn marketing techniques to be relevant and interesting enough to be contacted by over-saturated readers

2. Determine best practices in marketing the firm and its expertise via comments and original material offered to educate and engage the readership

3. Recognize how to use LinkedIn ethically by understanding the legal ethics requirements on LinkedIn