Leveraging YouTube in Intellectual Property Cases

As digital content becomes central to intellectual property disputes, attorneys must understand how social media platforms like YouTube can serve as both a source of infringing material and a valuable tool for evidence and advocacy. This course provides IP attorneys with a practical framework for using YouTube in their strategy, from identifying and preserving infringing content to addressing admissibility and ethical considerations.

Participants will explore key legal precedents, learn how to properly collect and authenticate YouTube videos for use in court, and gain insights into strategic enforcement tools such as DMCA takedowns.

Through real-world scenarios and hands-on guidance from Jennifer Huang, Principal at Fish & Richardson P.C., this CLE equips attorneys with actionable tools to confidently integrate YouTube into their IP casework.

Learning Objectives:

1. Identify relevant YouTube content that may be used as evidence in trademark, copyright, or other IP cases
2. Apply best practices for preserving, authenticating, and presenting YouTube videos in court
3. Analyze the legal framework around DMCA takedowns and how to strategically use them during litigation
4. Navigate key evidentiary rules (such as relevance, hearsay, and authenticity) related to digital video content
5. Evaluate ethical considerations when advising clients on the use of YouTube or publishing legal content online