Leverage Media Relations to Impact Your Small or Solo Legal Practice: A How-To Guide in 10 Lessons

• 1 Compose a sub-250-word media profile that answers why you, why now, and why readers care
• 2 Obtain client approval and issue a press release linking to the complaint to prompt media scrutiny
• 3 Pitch reporters packaged story ideas including a source, third-party corroboration, and supporting data
• 4 Use COPE: save articles as PDFs, post them on your website, and share via Bitly links and LinkedIn

Based on transcript analysis