Legal Marketing Mistakes

Lawyers frequently work really hard…on the wrong things. This program will reveal many ways in which lawyers waste time and money chasing the latest technical shiny object while ignoring tried and true (and frequently cheap) marketing tactics. This program is focused on the DIYer or the lawyer responsible for actively managing an agency. It's highly tactical and we cover an array of items, touching on Intake, SEO strategy, Local Search, PPC, fake competitors, and brand take-overs.

 
Learning Objectives:

1. Evaluate digital content to determine how effective (or ineffectual) the firm's content strategy is and answer the question  - should I be publishing more (or less)?

2. Use Intake Management Software to answer the most important marketing question - which marketing channels deliver consultations (not just leads)?

3. Protect your brand with Pay Per Click Advertising

4. Review how agencies use technology and contracts to trap law firms into long-term, self-serving relationships

5. Discuss the most important marketing metric is not measured by most firms