Law in the Creator Economy By a Social Media Influencer

In this course, Julian Sarafian, attorney and legal influencer, will explore the current state of the creator economy from a legal perspective, with an emphasis on creator brand deals and the contractual terms, and relationships created therefrom. 

The course will analyze the standard terms of brand deals, the market rates, how the creator economy is developing on the legal side, and highlight key provisions that lawyers should keep an eye on in the industry. Additionally, the course will touch on other legal issues creators face, from cease and desist requests to corporate formation to light employment matters.

Learning Objectives:

1. Analyze how social media brand deals work for both the brand and the creator

2. Identify key terms in brand deal agreements for content creators

3. Summarize and highlight legal issues content creators face today, including employment matters, corporate formation, cease and desists, and free speech

4. Outline standardized terms for brand deals to ensure quality, consistency, and equity through the industry