Keeping up with the FTC: The Future of Influencer Marketing and the Related Developing Laws

In recent years, the industry has watched influencer marketing grow in popularity. But it has also become the main focus of regulatory and self-regulatory concern, as both the Federal Trade Commission and the National Advertising Division became active in issuing guidance and bringing an action on the topic. As we garner more concrete legal guidance from the controlling legal authorities, everyday best practices can finally begin to take shape.

In light of this, Hannah Taylor will discuss: 

• rules governing influencers; and
• what industry can practically do to run a compliant - but cutting edge - a modern marketing campaign

Learning Objectives:

1. Comply with social media "influencer" rules

2. Review where some others have gone wrong

3. Discuss practice pointers and best practices for running a compliant program