IP Protection in the World of Retail

Whether retailers sell goods or offer services online, in the metaverse or at brick-and-mortar stores, it's crucial to protect intellectual property rights. These rights include trademarks (the brands and taglines used by the business owner for each product or service), trade dress (the unique, recognizable image of the product or the brick-and-mortar establishment), design patents, and copyrights (the original, protectable content or product design).

This program will review the basics as they apply specifically to the retail environment, analyze recent cases involving retailers, and provide recommendations for protection in the metaverse.

Learning Objectives:

1. Identify trademark clearance, prosecution, and enforcement

2. Discuss the importance of trade dress in retail stores

3. Understand design patent and copyright basics

4. Identify what the metaverse is and its relevance to IP Protection in the World of Retail 

5. Review of recent case law