Introduction to Drug Advertising

This comprehensive course presented by Darshan Kulkarni, Regulatory and Compliance Attorney for the Life Sciences at The Kulkarni Law Firm, delves into the intricate world of drug advertising and its regulation. Participants will gain a solid understanding of the legal framework governing prescription and over-the-counter (OTC) drug advertising, as well as the ethical considerations and industry best practices. This course is designed for legal professionals, including attorneys, paralegals, and compliance officers, who seek to enhance their knowledge and skills in this critical area of law. By completing this CLE course, participants will be well-equipped to navigate the complex world of drug advertising and provide effective legal counsel to clients in the pharmaceutical industry.

Learning Objectives:

1. Identify the key regulatory bodies, such as the Food and Drug Administration (FDA) and Federal Trade Commission (FTC), and their roles in overseeing drug advertising practices
2. Analyze industry best practices for drug advertising to ensure compliance with relevant laws and regulations
3. Recognize the potential legal risks and penalties associated with non-compliant drug advertising
4. Develop strategies for mitigating legal risks and ensuring compliant drug advertising campaigns