Influencers and Endorsements - Staying Ahead of the Law on Influencer Marketing
1h 4m
Created on February 29, 2024
Intermediate
Overview
This webinar, presented by Robert Laplaca, will examine the laws governing an advertiser's use of influencers and endorsers to market its products. In 2023, the FTC revised its endorsement guidelines which provide strong guidance on what the FTC considers deceptive advertising. Learn what is an endorsement, what material connections must be disclosed in ads, and best practices for engaging influencers.
Learning Objectives:
- Examine influencer marketing by the numbers
- Discuss the FTC Act and FTC Endorsement Guidelines
- Review an "endorsement," endorsement requirements, and consumer and expert endorsement
- Analyze the potential penalties, civil liabilities, and recent enforcement actions
- Identify contract terms with influencers and best practices
Credits
Faculty
Robert Laplaca
Partner | Verrill Dana LLP
Rob practices in two primary areas: promotion law and commercial litigation.
Rob leads the Firm's Promotion Law Practice, which includes sweepstakes, skill contests, instant win games, Internet and mobile marketing promotions, trade promotions and consumer offers.
Rob counsels well-known brands, as well as advertising and marketing companies, from concept development through implementation to fulfillment.
His practice also includes reviewing and drafting agency contracts, publicity agreements, and various advertising agreements.
Rob is also experienced in reviewing advertisements for television, radio, online and print marketing.
Throughout his career, Rob has worked on many popular marketing promotions, including ones seen on television shows, on well-known social media sites, and at live sporting events.
Rob also counsels clients on cause-related marketing, including commercial coventures and charitable promotions.
He represents many major brands and their foundations. He works with clients on program concept, contract drafting/review, state registration, and advertising.
Rob has worked on many national and worldwide commercial co-ventures, including programs involving retail and online sales, charitable sponsorships and events and popular movie releases.
An article featuring Rob’s commercial co-venture practice was published in the Connecticut Law Tribune.
Rob lives with his wife and two children in Weston, Connecticut, where he is a Statecertified firefighter with the Town's Volunteer Fire Department, a role in which he was profiled in the Connecticut Law Tribune.
Reviews
Recent Reviews
Solid.
Very helpful, in particular the suggested influencer contract provisions.
Good and non-overly complex discussion / presentation. Enjoyed it.
Tons of information!
Great class
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