Influencer marketing has changed the media landscape. While influencer marketing offers great rewards, it also presents great risks, as evidenced by high profile mishaps like the Fyre Festival fiasco. As this practice has become increasingly prevalent in the advertising ecosystem, the way consumers and even regulators view and engage with influencer content is constantly evolving.
This program will cover the rapidly shifting legal landscape surrounding influencer marketing, with a specific focus on considerations for artists, entertainers, and their agencies, and will include an overview of the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials and its current application to social media marketing.
Gain access to this course, plus unlimited access to 1,500+ courses, with an Unlimited Subscription.Explore Lawline Subscriptions