On Demand Audio

In House Counsel Guide to Trademarks (2017)

(694 reviews)

Produced on June 21, 2017

Taught by
$ 59 Intellectual Property Law, Copyright Law, and Trademark Law In Stock
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Course Information

Time 62 minutes
Difficulty Intermediate

Course Description

Trademarks, services marks and logos for a company’s brands or products can be among the most valuable of its intellectual property assets. Marks that are unregisterable with the U.S. Trademark Office and/or are already used by third parties can lead to wasted marketing dollars and lost customer goodwill.

Selecting a trademark eligible for the strongest protection and associated with the least amount of risk to use in the marketplace is therefore a crucial step in developing a company’s brand and creating a strong intellectual property foundation. This course, presented by Randy M. Friedberg, a partner with White and Williams, LLP, provides an overview of the basics of trademark law, including selection, clearance, use and enforcement.

Learning Objectives: 

  1. Identify and understand what a trademark is
  2. Grasp procedures and priorities during selection and clearance
  3. Understand proper trademark use guidelines
  4. Provide practical guidance to address infringement issues

Credit Information

After completing this course, Lawline will report your attendance information to {{ accredMasterState.state.name }}. Please ensure your license number is filled out in your profile to ensure timely reporting. For more information, see our {{ accredMasterState.state.name }} CLE Requirements page . After completing this course, {{ accredMasterState.state.name }} attorneys self-report their attendance and CLE compliance. For more information on how to report your CLE courses, see our {{ accredMasterState.state.name }} CLE Requirements FAQ .


Randy Friedberg

White and Williams, LLP

Randy Friedberg has 30 years of experience in counseling clients, with particular focus on the protection, licensing and enforcement of intellectual property rights. His practice encompasses trademark and copyright law, unfair competition, trade secrets, advertising law, internet law and entertainment law, as well as general corporate and litigation matters.

Randy represents clients in a variety of industries, including consumer goods and services, computer software and hardware, pharmaceutical and biomedical products, media and entertainment. He also represents the energy and financial services sectors for corporate work and litigation before an array of state and federal courts, in the United States Patent and Trademark Office and before the Trademark Trial and Appeal Board. 

Randy’s experience has led to him to become a source for the news media. He has been quoted in a variety of different publications in the area of IP law. He is also asked to speak and present at business-related events. Randy has also served as a Judge for the Cardozo Entertainment Moot Court Competition.

Randy is the author of “Navigating Intellectual Property Disputes,” an authoritative, insider's perspective on assisting clients with managing IP assets and litigating disputes. He was on the editorial subcommittee of The Trademark Reporter, a publication of the International Trademark Association.  


  • Represented a famous clothing designer in trademark work, a series of licenses and a “bet the company” arbitration
  • General counsel to one of the largest pet toy companies in the country; engaged in trademark, copyright, and patent registration, licensing and litigation, as well as Proposition 65 litigation and general corporate matters
  • Represented a large private label manufacturer and distributor of cosmetics for trademark, copyright, Internet and general commercial matters
  • Represented numerous licensors and licensees in negotiating and drafting significant license agreements in a wide range of industries, including clothing, music, software and cosmetics 


Randy has been selected for inclusion in ”Super Lawyers” in the New York Metro Region in a survey of his peers by Law & Politics magazine for the years 2007 through 2018.


Elizabeth K.

Going to listen to everything I can by this guy.

Michael S.

Excellent presentation.

Steven S.


Walter F.

Very knowledgeable and experienced presenter. Did a gret job of covering a lot of material in overview form in a way that allows for more detailed follow up and inquiry. Excellent. Thank you.


Randy is one of the best presenters in this format. I've watched 3 of his presentations so far and I'm looking forward to more. Given the amount of information he covers and how in-depth he goes into topics, he is someone that I'd definitely enjoy with a 1.5 or 2 hour training!

Stephanie R.

One of your BEST presenters. Great energy and very engaging.


The lecture is very helpful.

Marcia C.

Great presentation as are all of Mr. Friedberg’s presentations.

Beth Florence D.

Excellent lecture

Heather C.

This was excellent! Thank you.

Evan K.

Very good speaker.

Howard L.

Like the Copyright class, a good refresher for in-house counsel who do not practice TMs on a day to day basis

Lawrence S.

Very well presented by Mr. Friedberg.

Amy K.

Excellent presentation!

Martha C.

Great speaker and presentation.

Anthony F.

I have watch two of his course and both were very good.

Wilbert C.

Instructor was very good

Christian H.

Great CLE!!! :)

Robert E. S.

Excellent presentation..

Steven H.

Randy never disappoints. Watch all of his IP lectures. Loaded with information.

Nicholas Lee S.

Did a great job

Phyllis C.

Strong content and professional presentation

Eve L.

Excellent presentation!

Andrea Kelli H.

Good content. Very useful.

David M.

Very clear and helpful overview of trademark law.

Andrew B.

Nice job.

Kristian C.

Great course. Just very similar to the 101 class.

Haseeb Q.

He is really good

Carroll O.


Richard M.

Presenter is very good, clear and practical

Diana K.

Very helpful. Knowledgeable speaker. Practical advice.

Kristen C.

Excellent class!!

William D.

Great information on where to begin the search and analysis and the threshold for referring issues to outside counsel.

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