In House Counsel Guide to Trademarks (2017)

(421 Ratings)

Produced on: June 21, 2017

Course Format On Demand Audio

Taught by

Categories:

Course Description

Time 62 minutes
Difficulty Intermediate

Trademarks, services marks and logos for a company’s brands or products can be among the most valuable of its intellectual property assets. Marks that are unregisterable with the U.S. Trademark Office and/or are already used by third parties can lead to wasted marketing dollars and lost customer goodwill.

Selecting a trademark eligible for the strongest protection and associated with the least amount of risk to use in the marketplace is therefore a crucial step in developing a company’s brand and creating a strong intellectual property foundation. This course, presented by Randy M. Friedberg, a partner with White and Williams, LLP, provides an overview of the basics of trademark law, including selection, clearance, use and enforcement.

Learning Objectives: 

  1. Identify and understand what a trademark is
  2. Grasp procedures and priorities during selection and clearance
  3. Understand proper trademark use guidelines
  4. Provide practical guidance to address infringement issues



Faculty

Randy Friedberg

White and Williams, LLP

Randy Friedberg has 25 years of experience in counseling clients, with particular focus on the protection, licensing and enforcement of intellectual property rights. His practice encompasses trademark and copyright law, unfair competition, trade secrets, advertising law, internet law and entertainment law, as well as general corporate and litigation matters.

Randy represents clients in a variety of industries, including consumer goods and services, computer software and hardware, pharmaceutical and biomedical products, media and entertainment. He also represents the energy and financial services sectors for corporate work and litigation before an array of state and federal courts, in the United States Patent and Trademark Office and before the Trademark Trial and Appeal Board. 

Randy’s experience has led to him to become a source for the news media.  He has been quoted in a variety of different publications in the area of IP law.  He is also asked to speak and present at business-related events. Randy has also served as a Judge for the Cardozo Entertainment Moot Court Competition.

Randy is the author of “Navigating Intellectual Property Disputes,” an authoritative, insider's perspective on assisting clients with managing IP assets and litigating disputes.  He was on the editorial subcommittee of The Trademark Reporter, a publication of the International Trademark Association.  

REPRESENTATIVE MATTERS

  • Represented a famous clothing designer in trademark work, a series of licenses and a “bet the company” arbitration
  • General counsel to one of the largest pet toy companies in the country; engaged in trademark, copyright, and patent registration, licensing and litigation, as well as Proposition 65 litigation and general corporate matters
  • Represented a large private label manufacturer and distributor of cosmetics for trademark, copyright, Internet and general commercial matters
  • Represented numerous licensors and licensees in negotiating and drafting significant license agreements in a wide range of industries, including clothing, music, software and cosmetics 

RECOGNITION & INVOLVEMENT

Randy has been selected for inclusion in ”Super Lawyers” in the New York Metro Region in a survey of his peers by Law & Politics magazine for the years 2007 through 2013.

Reviews

CH
Christian H.

Great CLE!!! :)

RS
Robert E. S.

Excellent presentation..

SH
Steven H.

Randy never disappoints. Watch all of his IP lectures. Loaded with information.

NS
Nicholas Lee S.

Did a great job

PC
Phyllis C.

Strong content and professional presentation

EL
Eve L.

Excellent presentation!

AH
Andrea Kelli H.

Good content. Very useful.

DM
David M.

Very clear and helpful overview of trademark law.

AB
Andrew B.

Nice job.

KC
Kristian C.

Great course. Just very similar to the 101 class.

HQ
Haseeb Q.

He is really good

CO
Carroll O.

Outstanding!

RM
Richard M.

Presenter is very good, clear and practical

DK
Diana K.

Very helpful. Knowledgeable speaker. Practical advice.

KC
Kristen C.

Excellent class!!

WD
William D.

Great information on where to begin the search and analysis and the threshold for referring issues to outside counsel.

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$59

$ 59 Intellectual Property Law, Copyright Law, and Trademark Law In Stock

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