In House Counsel Guide to Trademarks (2017)

Trademarks, services marks and logos for a company's brands or products can be among the most valuable of its intellectual property assets. Marks that are unregisterable with the U.S. Trademark Office and/or are already used by third parties can lead to wasted marketing dollars and lost customer goodwill.

Selecting a trademark eligible for the strongest protection and associated with the least amount of risk to use in the marketplace is therefore a crucial step in developing a company's brand and creating a strong intellectual property foundation. This course, presented by Randy M. Friedberg, a partner with White and Williams, LLP, provides an overview of the basics of trademark law, including selection, clearance, use and enforcement.

Learning Objectives: 

1. Identify and understand what a trademark is
2. Grasp procedures and priorities during selection and clearance
3. Understand proper trademark use guidelines
4. Provide practical guidance to address infringement issues