In House Counsel Guide to Trademarks (2017)

Production Date: June 21, 2017 Practice Areas: Intellectual Property Law, Copyright Law, and Trademark Law Estimated Length: 3753 minutes


$ 59 Intellectual Property Law, Copyright Law, and Trademark Law In Stock

Trademarks, services marks and logos for a company’s brands or products can be among the most valuable of its intellectual property assets. Marks that are unregisterable with the U.S. Trademark Office and/or are already used by third parties can lead to wasted marketing dollars and lost customer goodwill.

Selecting a trademark eligible for the strongest protection and associated with the least amount of risk to use in the marketplace is therefore a crucial step in developing a company’s brand and creating a strong intellectual property foundation. This course, presented by Randy M. Friedberg, a partner with White and Williams, LLP, provides an overview of the basics of trademark law, including selection, clearance, use and enforcement.

Learning Objectives: 

  1. Identify and understand what a trademark is
  2. Grasp procedures and priorities during selection and clearance
  3. Understand proper trademark use guidelines
  4. Provide practical guidance to address infringement issues

Nicholas Lee S.
Dallas, TX

Did a great job

Phyllis C.
new suffolk, NY

Strong content and professional presentation

Eve L.
Danville, IL

Excellent presentation!

Andrea Kelli H.
White Plains, NY

Good content. Very useful.

David M.
Manhattan, NY

Very clear and helpful overview of trademark law.

Andrew B.
Los Angeles, CA

Nice job.

Kristian C.
Boca Raton, FL

Great course. Just very similar to the 101 class.

Haseeb Q.
Knoxville, TN

He is really good

Carroll O.
Mobile, AL


Richard M.
Derwood, MD

Presenter is very good, clear and practical

Diana K.
Oceanside, NY

Very helpful. Knowledgeable speaker. Practical advice.

Kristen C.
Thornwood, NY

Excellent class!!

William D.
Chesterfield, MO

Great information on where to begin the search and analysis and the threshold for referring issues to outside counsel.