On Demand Audio

How to Boost Your Online Attorney Marketing...Ethically

(468 reviews)

Produced on December 03, 2019

Taught by
$ 79 Ethics, Law Practice Management, and Advertising Law In Stock
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Course Information

Time 61 minutes
Difficulty Intermediate

Course Description

Online marketing is the Wild West for attorneys: ethics rules can’t keep up with constantly evolving channels and networks, and too many marketing “wizards” promise rainfall, only to deliver meaningless stats and big monthly bills. As a veteran of the legal marketing industry and an attorney licensed in seven jurisdictions, presenter Willie Peacock will demystify online attorney advertising, outline the ethics rules and how they apply to channels new and old, and give attorneys a solid foundation to kickstart their marketing efforts and grow their practice.

Learning Objectives:

  1. Outline the most common and most effective online marketing channels for lawyers
  2. Apply the ethics rules to attorney and vendor conduct across these channels
  3. Provide a foundation for attorneys looking to ethically jumpstart their online marketing

Credit Information

After completing this course, Lawline will report your attendance information to {{ accredMasterState.state.name }}. Please ensure your license number is filled out in your profile to ensure timely reporting. For more information, see our {{ accredMasterState.state.name }} CLE Requirements page . After completing this course, {{ accredMasterState.state.name }} attorneys self-report their attendance and CLE compliance. For more information on how to report your CLE courses, see our {{ accredMasterState.state.name }} CLE Requirements FAQ .


William Peacock

Peacock Planning (Law Office of William C. Peacock)

Willie is an attorney licensed to practice in California since 2011. He has since added admissions in Missouri, New York, New Jersey, Iowa, Kansas, and North Dakota.

He was born and raised in Missouri, went to high school and college in California, and returned there to practice law after attending the prestigious Washington and Lee University, School of Law in Lexington, Virginia. He relocated to New York and relaunched his law firm in 2018, focusing exclusively on retirement – estate planning and division of retirement accounts through qualified domestic relations orders (QDROs).

He has written for Thomson Reuters, Clio, and California Lawyer, and his writings have been cited by the American Bar Association, Above the Law, and other leading legal publications.

He is currently rated a perfect 10.0 by Avvo.com, and more importantly, has a perfect 5-star rating from his past clients on all major review sites.


Paul K.

Really great overview on marketing!

William S.

I enjoyed Mr. Peacock’s presentation. The course was very helpful in discussing the ethics of promoting one’s law practice.

Kelsey L.

Very informative and helpful!

Kim K.

Great content, presenter and presentation style!

Craig H.

One of the better, more informative programs I have watched

Perry L.

very useful and current

Thom G.

Loved it. Very helpful!!!

Donald L. M.

This is one of the best. Interesting, informative, and important!

Julie A. B.

Appreciated the practice tips delivered during this power hour program.

Michael W.

Took a potentially very dry topic and made it very interesting. Good job

Kerry L.

REALLY enjoyed content and presenter.

Carla K.

Very helpful

David Z.

Excellent program

Robert L.

After the introduction and first few slides, this program is pure jewels.

Matthew W.

Great session!

Brad G.


Michael V.

Willie knows what he is doing and did a great job at communicating that.

Sarah R.

This course was great for purposes of online marketing and ethical considerations, particularly for myself as a solo practitioner. While I don't use my website often (all my clients are referrals), I've been attempting to be better, and it's easy to overlook certain details. Easy cadence to the presenter, and good luck with the terrible twos. :)

Lawrence O.

this course was quite informative both from a technical as well as an ethical standpoint. Presenter was both knowledgeable as well as amusing.

Catherine M.

A CLE with practical application

Catherine D.

Every lawyer can gain from watching this informative presentation.

Herbert H.

Very interesting!

John S.

best presenter

Melissa H.

This topic was great! Thanks!

Randall S.

Great insight Re marketing and ethics. I hope this encourages better ethics

Catherine L.

I really liked his PPTs - clean, clear, and pretty

John K.

Well done. Very practical.

Earl B.

good breakdown and advice

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