On Demand
Audio
How to Boost Your Online Attorney Marketing...Ethically
Produced on December 03, 2019
Course Information
Course Description
Online marketing is the Wild West for attorneys: ethics rules can’t keep up with constantly evolving channels and networks, and too many marketing “wizards” promise rainfall, only to deliver meaningless stats and big monthly bills. As a veteran of the legal marketing industry and an attorney licensed in seven jurisdictions, presenter Willie Peacock will demystify online attorney advertising, outline the ethics rules and how they apply to channels new and old, and give attorneys a solid foundation to kickstart their marketing efforts and grow their practice.
Learning Objectives:
- Outline the most common and most effective online marketing channels for lawyers
- Apply the ethics rules to attorney and vendor conduct across these channels
- Provide a foundation for attorneys looking to ethically jumpstart their online marketing
Credit Information
Faculty
William Peacock
Peacock Planning (Law Office of William C. Peacock)
Willie is an attorney licensed to practice in California since 2011. He has since added admissions in Missouri, New York, New Jersey, Iowa, Kansas, and North Dakota.
He was born and raised in Missouri, went to high school and college in California, and returned there to practice law after attending the prestigious Washington and Lee University, School of Law in Lexington, Virginia. He relocated to New York and relaunched his law firm in 2018, focusing exclusively on retirement – estate planning and division of retirement accounts through qualified domestic relations orders (QDROs).
He has written for Thomson Reuters, Clio, and California Lawyer, and his writings have been cited by the American Bar Association, Above the Law, and other leading legal publications.
He is currently rated a perfect 10.0 by Avvo.com, and more importantly, has a perfect 5-star rating from his past clients on all major review sites.
Reviews
Great and really practical information. Definitely worth the time and cost!
Very informative. I only have a website but that appears enough from what I gather from this, although a googlemap could enhance it. It was more about things to stay away from, which was extremely helpful! Really enjoyed it.
good course. Thanks!
Social Media advertising for attorneys increasingly important. Presenter very interesting and knowledgable
Interesting and thorough
Lots of good information!
very relevant course and the presenter was excellent
ok
Really like the google review and marketing stuff (postcard for business)
Good presentation
Much better and more interesting than expected!
Great information
Great job, covered in a way that was informative and interesting. Thank you!
thanks for sharing personal info at intro i found that original and genuine
Excellent
Good info
Good introductory course on attorney advertising.
I could actually read the PPT slides!
Excellent overview of the subject
Excellent presentation! Thank you.
This guy was made for this format. Exceptionally concise and informative.
good useful material
Comprehensive presentation. Well done.
Great information for the digital marketing of ones law firm.
I thought this presentation was great--really enjoyed it and gained lots of insight on the topic.
Just want to say, there are a LOT of CLE courses out there. This was one of the top two or three best presentations I have come across. Self-effacing, obviously brilliant, straight shooting ... very informative and helpful. Loved it. And I usually hate CLEs.
The presenter was knowledgeable and hilarious! His presentation regarding legal awards literally had me in stiches. I certainly won't forget his advice
Excellent. A must view course for solo practice attorneys.
Very good presentation.
I didn't realize there were so many ways to advertise.
One of the best speakers I’ve ever heard. Funny, to the point, packed with info!
thanks
One of the best and most useful ethics CLEs I have taken.
Practical, detailed, useful material and the lecturer is an interesting speaker.
Very good. The speaker was personable and engaging and I learned a lot.
Great fast-paced introduction
Wow! Excellent material
good presentation on an important practical topic
Very good
Excellent
One of the most practical and useful Lawline courses I have taken.
This presentation was fantastic! I learned so much & will be implementing this attorney's recommendations right away!
The instructor was very knowledgeable and kept my attention. Would like to have a part 2 one day.
Great Coarse
Willie Peacock was the best. Great lecturer with a great sense of humor.
The speaker was knowledgeable and presented the topic in a comprehensive and practical fashion.
Good class. Well done.
Really great overview on marketing!
I enjoyed Mr. Peacock’s presentation. The course was very helpful in discussing the ethics of promoting one’s law practice.
Very informative and helpful!
Great content, presenter and presentation style!
One of the better, more informative programs I have watched
very useful and current
Loved it. Very helpful!!!
This is one of the best. Interesting, informative, and important!
Appreciated the practice tips delivered during this power hour program.
Took a potentially very dry topic and made it very interesting. Good job
REALLY enjoyed content and presenter.
Very helpful
Excellent program
After the introduction and first few slides, this program is pure jewels.
Great session!
Phenomenal
Willie knows what he is doing and did a great job at communicating that.
This course was great for purposes of online marketing and ethical considerations, particularly for myself as a solo practitioner. While I don't use my website often (all my clients are referrals), I've been attempting to be better, and it's easy to overlook certain details. Easy cadence to the presenter, and good luck with the terrible twos. :)
this course was quite informative both from a technical as well as an ethical standpoint. Presenter was both knowledgeable as well as amusing.
A CLE with practical application
Every lawyer can gain from watching this informative presentation.
Very interesting!
best presenter
This topic was great! Thanks!
Great insight Re marketing and ethics. I hope this encourages better ethics
I really liked his PPTs - clean, clear, and pretty
Well done. Very practical.
good breakdown and advice