Online marketing is the Wild West for attorneys: ethics rules can’t keep up with constantly evolving channels and networks, and too many marketing “wizards” promise rainfall, only to deliver meaningless stats and big monthly bills. As a veteran of the legal marketing industry and an attorney licensed in seven jurisdictions, presenter Willie Peacock will demystify online attorney advertising, outline the ethics rules and how they apply to channels new and old, and give attorneys a solid foundation to kickstart their marketing efforts and grow their practice.
Willie is an attorney licensed to practice in California since 2011. He has since added admissions in Missouri, New York, New Jersey, Iowa, Kansas, and North Dakota.
He was born and raised in Missouri, went to high school and college in California, and returned there to practice law after attending the prestigious Washington and Lee University, School of Law in Lexington, Virginia. He relocated to New York and relaunched his law firm in 2018, focusing exclusively on retirement – estate planning and division of retirement accounts through qualified domestic relations orders (QDROs).
He has written for Thomson Reuters, Clio, and California Lawyer, and his writings have been cited by the American Bar Association, Above the Law, and other leading legal publications.
He is currently rated a perfect 10.0 by Avvo.com, and more importantly, has a perfect 5-star rating from his past clients on all major review sites.