Harnessing Social Media for Your Law Practice: Marketing Strategies and Ethical Considerations in the Digital Age

As social media and emerging technologies become increasingly important for legal marketing and client services, many lawyers are creating a social media presence to reach potential clients and demonstrate their knowledge of the law. There are many strategies attorneys can use to promote themselves effectively and reach a broad audience. However, in doing so, attorneys need to be conscious of the ethical rules regarding attorney advertising and solicitation and how those rules are applied to social media platforms.

In this presentation, Ms. Vaz and Mr. Herd will provide an overview of the social media platforms attorneys can use and effective strategies to promote knowledge and skills without running afoul of ethical rules.

This course will discuss:

• An overview of social media platforms used by attorneys

• Developing engaging and relevant content for posts

• Using AI to help generate content ideas

• Relevant attorney advertising and solicitation rules

• Avoiding the furnishing of legal advice

• Maintaining client confidentiality

Learning Objectives:

1. Review the options available for using social media as an attorney
2. Discuss strategies for developing and creating content for social media
3. Identify the relevant rules of professional conduct that apply to social media posts